{"id":736,"date":"2015-08-26T04:27:16","date_gmt":"2015-08-25T17:27:16","guid":{"rendered":"http:\/\/www.above.com\/blog\/?p=736"},"modified":"2016-10-05T18:46:18","modified_gmt":"2016-10-05T07:46:18","slug":"above-com-launches-brand-repositioning-initiative","status":"publish","type":"post","link":"https:\/\/beta.above.com\/blog\/above-com-launches-brand-repositioning-initiative","title":{"rendered":"Above.com Launches Brand Repositioning Initiative"},"content":{"rendered":"

We are\u00a0proud to announce the hiring of Aaron Kvitek as SVP Strategic Marketing to spearhead the brand repositioning of Above.com.<\/p>\n

Below is the official press release:<\/strong><\/p>\n

————–<\/p>\n

FOR IMMEDIATE RELEASE<\/strong><\/p>\n

Date:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 18-Aug-2015
\nContact: \u00a0\u00a0\u00a0\u00a0\u00a0 Aaron Kvitek
\nPhone:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1-310-736-4197
\nEmail:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 akvitek@trellian.com<\/p>\n

Above.com launches brand repositioning initiative<\/strong><\/p>\n

Domain industry veteran hired to spearhead efforts<\/em><\/p>\n

Above.com, which provides domain investors with free tools designed to minimize the daily challenges associated with the monetization, registration and selling of their domains, announced today the launch of a brand repositioning initiative.\u00a0 When rolled out over the coming months, domain investors with accounts at Above.com will have access to a variety of enhanced product features and benefits that will reinforce Above.com\u2019s brand positioning as a technology innovator.<\/p>\n

\"David\u201cDespite what many domainers think, Above.com is not a parking service\u201d, said David Warmuz, Co-Founder & President of Trellian, the parent company of Above.com.\u00a0 \u201cWe actually operate at a level above parking services by making them compete against each other for domain traffic.\u00a0 In fact, we go a big step further by enabling direct advertisers to compete for the same traffic. By maximizing the competition for traffic, our technology ensures the best possible monetization. Many domainers don\u2019t know this, and many also don\u2019t know that Above.com has an integrated registrar and buy\/sell marketplace.\u00a0 This lack of awareness is why we are launching our brand repositioning initiative.\u00a0 We want to help everyone fully understand and experience the revenue improvement advantages that we offer, not to mention the time and cost saving advantages.\u201d<\/p>\n

To underscore how committed Trellian is to this initiative, domain industry veteran Aaron\"Aaron Kvitek has been hired as SVP Strategic Marketing.\u00a0 Aaron served as VP Marketing & Communications at Oversee.net from 2007 to 2013.\u00a0 Besides holding corporate level responsibilities as a member of Oversee\u2019s senior executive team, Aaron was also in charge of marketing and communications for DomainSponsor, Moniker and SnapNames.\u00a0 In addition, he organized and ran ten global and regional DOMAINfest conferences from 2008 to 2013 in the U.S. and Europe, helping to build that franchise\u2019s reputation for providing the domain industry with high quality learning and networking opportunities.<\/p>\n

Domain investors do not have to wait for the rollout of this initiative to take advantage of Above.com\u2019s ability to make parking services and premium advertisers compete for their traffic.\u00a0 This technology has been in place since 2009 and has been consistently upgraded with new features.<\/p>\n

For domain investors who are not ready to point their domains to Above.com\u2019s name servers, creating a free account at Above.com will allow them to consolidate, view and download historical and daily stats from all their parking company accounts.<\/p>\n

To learn more about these and other features, visit http:\/\/above.com<\/a> or email sales@above.com<\/a>.<\/p>\n

About Above.com<\/strong><\/p>\n

Launched in 2009 by domain industry pioneer David Warmuz and his late brother Ren Warmuz, Above.com provides domain investors with powerful, free tools designed to minimize the daily challenges associated with the monetization, registration and selling of their domains.<\/p>\n

With regards to monetization, Above.com operates at a level above parking companies by making them compete in real-time for each and every domain visitor.\u00a0 To increase the competition even further, Above.com\u2019s Maximizer technology enables premium direct advertisers to bid against parking services for the same traffic.\u00a0 By awarding the traffic from each domain to the highest paying monetization channel, Above.com\u2019s technology helps domain investors get the best possible monetization without the need to constantly analyze stats and frequently change monetization services.<\/p>\n

Above.com also provides domain investors with free tools that minimize the time and cost associated with registering, renewing and selling domains.\u00a0 For example, its registrar offers bulk pricing deals plus a wide variety of bulk registration management tools, including a renewal tool that pulls stats from the monetization platform to facilitate ROI-based renewal decisions.\u00a0 The Above.com Marketplace offers industry-low commissions, free escrow, and FastTrack transfers.\u00a0\u00a0 It also offers a bulk domain pricing tool that uses stats from the monetization platform to quickly and easily calculate Buy Now prices.<\/p>\n

To learn more about Above.com\u2019s free domain portfolio management tools, visit http:\/\/above.com<\/a> or email sales@above.com<\/a>.<\/p>\n

###<\/p>\n","protected":false},"excerpt":{"rendered":"

We are\u00a0proud to announce the hiring of Aaron Kvitek as SVP Strategic Marketing to spearhead the brand repositioning of Above.com. Below is the official press … <\/p>\n

Read more…<\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[171],"tags":[],"class_list":["post-736","post","type-post","status-publish","format-standard","hentry","category-above-com-news","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"\nAbove.com Launches Brand Repositioning Initiative - Above<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beta.above.com\/blog\/above-com-launches-brand-repositioning-initiative\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Above.com Launches Brand Repositioning Initiative - Above\" \/>\n<meta property=\"og:description\" content=\"We are\u00a0proud to announce the hiring of Aaron Kvitek as SVP Strategic Marketing to spearhead the brand repositioning of Above.com. 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