History of the TLD

.at was introduced in 1988 as the country-code top-level domain (ccTLD) for Austria. It has since grown to serve businesses, organizations, and individuals within Austria and internationally.

Main Use & Industry Position

.at is primarily used by Austrian businesses, organizations, and residents. It is recognized for its local credibility and is often used for websites targeting Austrian audiences.

Comparison to Other TLDs

Compared to generic TLDs like .com or .net, .at emphasizes a local Austrian identity. It is less globally recognized but offers strong regional branding and trust.

Pros and Cons of the TLD

Pros

• Clearly indicates an Austrian presence
  

• Trusted for local businesses and audiences
  

• High availability for regional names
  

Cons

• Limited international recognition
  

• Less suitable for global branding
  

• Premium names can be costly
  
  

Registration Criteria

The .at domain is Austria’s ccTLD. While primarily intended for Austrian businesses and residents, many registrars allow international registration. It’s a versatile option for companies targeting Austrian audiences or looking for a short, professional domain.

Summary

.at is Austria’s country-code domain, offering local credibility and recognition but limited global reach.