Why Delaying Domain Acquisition Can Be Expensive
The look and feel of a visually compelling website address is the cornerstone of any successful business. But before you can build that digital storefront, …
The Silent Threat of Manual Renewals
For many domain investors, renewal management starts out relatively simple. In the early days of building a portfolio, tracking expiry dates with spreadsheets, calendar reminders, …
Category-Defining vs Exact-Match Domains: What Investors Need to Know
In domain investing, a great domain name is far more than just a website address. The strongest domains become valuable business assets, lead-generation tools, branding …
Brand Authority Starts With the Right Domain Name
Your brand’s name, specifically, your domain name, is more than just a web address; it’s your customers’ perception of your business, industry, positioning, and potential …
Protecting Your Brand: Defensive Domain Strategy
A brand’s digital presence is defined by its domain name, but the most significant risks to domain names often lie in similar-sounding or spelling ones, …
AI, DNS Abuse and the Future of Digital Identity
Our Director of Business Development, James Tuplin, recently attended the ICANN Contracted Parties Summit, and one message stood out clearly across discussions with registrars, industry …
Beyond a Web Address: Why Domains Are Powerful Investment Assets
Domains are more than just a web address, and they represent more than just the characters a person types into a browser to find a …
Secure the Best Domain For Business Growth: Don’t Settle for Less
As an entrepreneur, you dream of growth and success. You’re focused on securing that first round of funding, developing your products and hitting sales targets. …
Why Premium Domains Increase in Value Over Time
Premium domains are significant digital assets. In the physical world, prime real estate becomes more valuable as cities and populations grow. Online, the same principle …
Why Using a Domain Broker Gives You a Strategic Advantage
Using a domain broker is a strategic move to secure a premium domain name. This is an important consideration for acquiring a critical piece of …
