History of the TLD

The .bingo is a generic top-level domain (gTLD) introduced through ICANN’s New gTLD Program. It was delegated into the DNS root zone in early 2015 and became generally available for public registration later that year. The registry operator is Donuts (Sand Cedar, LLC), and the extension is categorised under lifestyle and entertainment related strings within the new gTLD landscape. 

Main Use and Industry Position

The .bingo domain is primarily used for websites related to bingo gaming, entertainment, online communities, events and organisations connected to the game or associated lifestyles. It provides a specific thematic identifier that signals to users the focus on bingo-related content or services, differentiating it from more generic TLDs. 

Comparison to Other TLDs

Compared to legacy TLDs such as .com, .net and .org, .bingo is more niche. Legacy extensions remain dominant for general commercial or organisational presence, while .bingo caters to a specialised audience. It is less ubiquitous than large generic TLDs but offers clearer branding relevance for bingo or gaming industries. It typically has higher registration costs relative to popular legacy TLDs. 

Pros and Cons of the TLD

Pros

• Clear thematic branding for bingo and entertainment related sites

• Generally open to any registrant with no special restrictions 

• Supports internationalised domain names (IDNs) extending language reach 

Cons

• Less recognised by the general public than .com or major legacy TLDs

• Potentially higher cost compared to generic TLDs

• Niche focus may limit perceived credibility outside bingo-related contexts

Registration Criteria

Registration is open on a first-come first-served basis to any individual or organisation without local presence requirements. Domains must be between 1 and 63 characters using letters, numbers and hyphens. IDN characters are supported under registry policies. 

Summary

The .bingo TLD is an active generic top-level domain managed by Donuts. It appeals to entities and individuals aiming to establish an online identity tied to bingo gaming or entertainment. While niche in focus, it offers broad registration availability and supports internationalised names. The extension may be less widely recognised than legacy TLDs but provides branding value for its targeted use.