History of the TLD

.camera is a generic top-level domain (gTLD) created through ICANN’s New gTLD Program. The registry agreement was executed in 2013 and the TLD was delegated into the DNS root zone on 6 November 2013. It became available for public registration in early 2014. The TLD was designed to provide photographers, videographers, and camera-related businesses with a clear, industry-specific domain extension.

Main Use and Industry Position

.camera is primarily used by individuals, businesses, and organisations involved in photography, videography, imaging, and camera equipment. The TLD provides a distinct namespace that supports branding and identification for camera-related content and services.

Comparison to Other TLDs

Compared with general TLDs such as .com or .net, .camera offers direct relevance to the visual media and photography industry. It signals niche intent and strengthens industry branding. It is more specialised than similar TLDs like .photo or .photography, as it is specifically focused on cameras and related services. While .com remains the most widely recognised TLD, .camera provides targeted identification for the photography sector.

Pros and Cons of the TLD

Pros

• Provides clear industry-specific branding for photography and imaging services

• Improves domain relevance and context for camera-related content

• Open registration without technical or business restrictions

Cons

• Less recognised by general audiences compared to .com

• Premium names may be limited due to niche focus

• Renewal costs may be higher than more common TLDs

Registration Criteria

.camera is open to all individuals and organisations. There are no restrictions or requirements to prove affiliation with the photography or imaging industry.

Summary

.camera is an active gTLD established in 2013, targeted at the photography and camera industry. It offers branding advantages and a relevant namespace for businesses and individuals. Registration is open and unrestricted, with standard DNS features such as DNSSEC support.