History of the TLD

.case is a generic top-level domain (gTLD) that was delegated into the DNS root zone in 2016 and later transferred to Digity LLC in 2023. It was created under ICANN’s New gTLD Program to provide additional namespace options. The .case TLD is intended for sites related to cases, such as legal cases, case studies, products called cases, or other case-oriented content.

Main Use and Industry Position

.case serves a niche market focused on entities working with cases. This includes law firms, legal services, dispute resolution professionals, researchers publishing case studies, and businesses selling protective cases or containers. It is more industry-specific compared to mainstream TLDs, providing a clear identifier for case-related content.

Comparison to Other TLDs

Unlike general-purpose TLDs such as .com or .net, .case is thematic and specialised. It communicates relevance to a specific audience in legal, academic, or product-related sectors. Comparable niche TLDs include .law, .legal, .lawyer, and .attorney.

Pros and Cons of the TLD

Pros

• Provides a distinctive, industry-specific domain extension for case-related services
  

• Enhances brand identity and memorability for legal, academic, or product-oriented websites
  

• Less crowded namespace, increasing availability of desirable names
  

Cons

• Lower public recognition compared to .com, .org, or .net
  

• Potentially higher registration and renewal costs due to its specialised nature
  

• May be perceived as niche or limiting for businesses not closely aligned with "case" terminology
  
  

Registration Criteria

Registration is generally open to individuals and organisations. There are no geographical restrictions, and most registrars allow standard second-level registrations within permitted character limits.

Summary

.case is an active gTLD offering a specialised namespace for sites focused on cases, including legal services, case studies, and related products or content. It provides clear branding opportunities for relevant industries while offering greater domain availability than more saturated TLDs.