History of the TLD

.cash is a generic top-level domain introduced as part of the ICANN New gTLD Program. It was delegated into the DNS root zone in April 2014 and became publicly available later that year. The TLD is managed by Binky Moon, LLC under Identity Digital and was created to provide a domain space associated with money and finance.

Main Use and Industry Position

.cash is primarily used by websites and brands associated with finance, payments, banking, digital wallets, personal finance blogs, fintech applications, and cashback programs. It signals to users that the site has a financial focus and helps businesses and individuals secure a relevant and memorable online identity.

Comparison to Other TLDs

Compared to legacy TLDs like .com or .net, .cash offers a more specific namespace that directly communicates financial relevance. Unlike restricted TLDs such as .bank, .cash is open to any registrant without eligibility requirements, making it more accessible for a wider range of users while maintaining thematic clarity.

Pros and Cons of the TLD

Pros

• Designed specifically for finance and money-related online identities
  

• No restrictive registration criteria; anyone can register
  

• Enhances branding and thematic relevance for cash or finance services
  

Cons

• Less universal recognition than legacy TLDs like .com
  

• May feel informal for some professional financial institutions
  

• Domain prices can vary significantly between registrars
  
  

Registration Criteria

Registration is open to any individual, business, or organisation without special requirements. Names are registered on a first-come, first-served basis, subject to standard domain naming rules.

Summary

.cash is an unrestricted generic top-level domain established in 2014. It serves websites and businesses centred on money, payments, and financial services. Managed by Binky Moon, LLC and supported by Identity Digital, the TLD is flexible, thematically clear, and available to all registrants.