History of the TLD

.click is a generic top-level domain (gTLD) introduced under the ICANN New gTLD Program. The registry operator is Uniregistry (Uni Naming & Registry). The registry agreement was signed in 2014 and .click was delegated into the Internet’s DNS root zone in August 2014. The TLD became publicly available later that year and has been active since general availability commenced.

Main Use and Industry Position

.click is used as a versatile domain extension intended to signify user engagement or action. It is positioned for use in digital marketing, online advertising, landing pages, technology services, portfolios, interactive content, blogs, and other online projects where the concept of “clicking” enhances branding or call‑to‑action messaging. There are no registration restrictions so individuals and organisations globally may register .click domains.

Comparison to Other TLDs

.click differs from legacy TLDs such as .com, .net, and .org by being part of the New gTLD expansion and focusing on semantic branding tied to interaction. Compared to common generic options like .info or .site, .click provides a more action‑oriented and marketing‑centric appeal. It is unrestricted in registration similar to many generic TLDs and competes primarily on branding and memorability rather than domain hierarchy or legacy status.

Pros and Cons of the TLD

Pros

• Strong branding oriented around user engagement and interaction

• Open to registration by any individual or organization

• Can be used across industries and content types

Cons

• Not as universally recognised as legacy TLDs like .com

• Renewal costs and pricing variability across registrars

• Perception may be less formal for corporate or enterprise use

Registration Criteria

.click has no specific eligibility restrictions. Any individual, entity, or organisation may register a .click domain on a first‑come, first‑served basis. Domains vary in price based on registrar and may include premium name tiers.

Summary

.click is a generic top‑level domain introduced as part of ICANN’s New gTLD Program. It is suitable for projects emphasising interaction, marketing, and digital engagement. The domain is unrestricted, globally available, and supports broad use cases where a memorable call to action aids visibility.