History of the TLD

.computer is a generic top‑level domain (gTLD) created as part of ICANN’s New gTLD Program. The application for .computer was submitted by Donuts (Pine Mill, LLC) and was delegated to the DNS root zone in December 2013. The domain became available for registration shortly thereafter and has been active since.

Main Use and Industry Position

.computer is intended for individuals, organizations, and businesses involved with computing, information technology, hardware, software, and related digital services. The extension offers a clear industry association for web addresses focused on computing topics. It occupies a niche position relative to mainstream extensions like .com, serving specialised branding and domain identity in technology sectors.

Comparison to Other TLDs

Compared to legacy TLDs such as .com, .net, and .org, .computer is a newer, more specialised extension with a targeted audience in computing and technology. It differs from general purpose TLDs by signalling a specific industry focus. It also differs from other tech‑centric TLDs like .tech or .io by being explicit about “computer” in the namespace, providing an alternative branding choice for computing‑related entities.

Pros and Cons of the TLD

Pros

• Clear industry association with computing and technology

• Higher availability of desired names than legacy TLDs

• Supports specialised branding for tech‑oriented sites

Cons

• Less universal recognition than long‑established TLDs such as .com

• Limited inherent SEO advantage over legacy extensions

• Less common usage may be unfamiliar to general audiences

Registration Criteria

There are no specific registration restrictions for .computer. Domains are available to any individual, business, or organisation on a first‑come, first‑served basis through ICANN‑accredited registrars.

Summary

The .computer TLD provides a technology‑focused domain extension positioned for computing and IT‑related use cases. Managed by Donuts (Pine Mill, LLC), it offers a niche branding option while being open for unrestricted registration. It is less widely adopted than older TLDs but serves a clear purpose for computing sector identities.