History of the TLD

.construction is a generic top-level domain (gTLD) created as part of ICANN’s expansion of the domain name system under the new gTLD program. It became publicly available in general registration in early 2014 following the completion of the sunrise and launch phases by the registry. The extension was introduced to provide a namespace specifically aligned with the construction and building industry and its associated services, offering businesses a clear and relevant web address that reflects their field of expertise.

Main Use and Industry Position

.construction is intended for use by businesses, professionals, and organizations operating in the construction sector. This includes general contractors, building companies, architects, engineers, suppliers, tradespeople, inspectors, and other entities directly involved in construction and related services. The TLD helps convey industry relevance immediately in the domain name itself, enhancing brand clarity for users seeking construction-related information or services.

Comparison to Other TLDs

Compared to generic TLDs like .com or .net, .construction provides an industry-specific alternative that can strengthen brand context and searcher understanding. Whereas .com remains the most widely recognized and used domain extension across all sectors, .construction targets a niche audience and can improve relevance for industry-focused searches. Specialty extensions like .build or .builders also serve similar vertical niches, but .construction is among the most directly descriptive for traditional construction activities.

Pros and Cons of the TLD

Pros

• Clearly identifies websites related to the construction industry
  

• Enhances brand and niche relevance for businesses and professionals
  

• Often higher availability of descriptive names compared to general TLDs
  

Cons

• Less universally recognized than established TLDs like .com
  

• May have limited SEO impact compared to broader extensions
  

• Some audiences may be unfamiliar with newer or niche TLDs
  
  

Registration Criteria

Anyone can register a .construction domain on a first-come, first-served basis. There are typically no restrictions requiring registrants to be affiliated with the construction industry, and no specific documentation is required to purchase a domain. Character requirements generally follow standard gTLD norms.

Summary

.construction is a generic top-level domain launched as part of ICANN’s new gTLD program, specifically positioned for the construction industry and related professions. It offers businesses a descriptive and industry-aligned domain choice that can improve clarity and branding online. The TLD is open for general registration with minimal restrictions and is supported by most standard domain registrars.