History of the TLD

.coupons is a generic top-level domain (gTLD) introduced under ICANN’s New gTLD Program and delegated into the DNS root zone in 2015. It was created to support online coupon, discount, deal, and promotional content. The TLD’s sponsorship and delegation are tied to Binky Moon, LLC under Identity Digital, reflecting its inclusion in the expanded domain name space intended to provide more descriptive namespace options beyond legacy TLDs.

Main Use and Industry Position

.coupons is positioned as a commercial gTLD primarily used by coupon providers, e‑commerce platforms, deal aggregators, discount services, and promotional websites. It signals to users that the associated site focuses on savings, offers, or promotions. Registration is open to individuals and businesses globally without specific eligibility restrictions.

Comparison to Other TLDs

Compared to classic TLDs such as .com or .net, .coupons provides contextual relevance for discount‑oriented services, which may enhance immediate user understanding of site purpose. Versus other niche gTLDs like .deals or .discount, .coupons is specific to coupon and voucher content but broadly similar in usage intent. Unlike country code TLDs (ccTLDs) such as .au which signify geographic association, .coupons is generic and industry‑oriented.

Pros and Cons of the TLD

Pros

• Provides clear topical context for coupon and deal content
  

• Open registration with no specific restrictions
  

• Supports industry branding for promotional platforms
  

Cons

• May not have the same universal recognition as legacy TLDs
  

• Pricing can be higher than basic TLDs at some registrars
  

• User perception may associate niche extensions with lower trust
  
  

Registration Criteria

Registration of .coupons domains is on a first‑come, first‑served basis. There are no professional, geographic, or entity restrictions. Domain names must meet standard syntax rules (letters, numbers, hyphens in allowed positions).

Summary

.coupons is an established generic top‑level domain delegated in 2015 for use by coupon and discount‑oriented websites. It is managed through Identity Digital’s sponsored entity Binky Moon, LLC and is widely available for registration by any eligible party. The extension serves commercial and marketing objectives in the digital savings ecosystem.