History of the TLD
.deals is a generic top-level domain created as part of ICANN’s new gTLD expansion program and became available to the public in 2015. It was introduced to support websites focused on deals, discounts, promotions and related commercial activities. The extension was delegated through ICANN’s new gTLD process to allow more specialized namespace options for online businesses and marketers.
Main Use and Industry Position
.deals is positioned as a commercial and promotional TLD that signals offers, bargains and special pricing. It is commonly used by ecommerce platforms, affiliate marketers, discount aggregators, seasonal promotions, retail campaigns and similar online services aiming to attract consumers seeking savings or special deals. The semantic value of “deals” helps to clarify the purpose of a site to visitors.
Comparison to Other TLDs
Compared to older generic TLDs like .com, .net and .biz, .deals is more specific in implied use, catering to promotional and ecommerce content rather than general business or identity. It is similar to other niche gTLDs such as .shop and .store that also target commercial users, but .deals explicitly emphasizes savings and offers. As a newer TLD, it typically has greater availability of shorter or keyword-rich names than legacy extensions.
Pros and Cons of the TLD
Pros
Conveys clear intent related to offers and promotions
Good availability of names due to niche newer TLD status
Supported by major registrars for open registration
Cons
Less established brand recognition than legacy TLDs
May be perceived as niche or promotional only
Pricing and renewal can vary widely between registrars
Registration Criteria
Anyone can register a .deals domain name, with no specific eligibility requirements beyond standard domain name rules. Domain names can include letters, numbers and hyphens and must comply with general DNS standards for naming length and format.
Summary
The .deals TLD is an active generic top-level domain introduced in 2015 and intended for use in online deals, promotions and commerce contexts. It is open for public registration without special restrictions and is supported by a wide range of registrars. It provides semantic clarity for offer-centric sites and typically offers good availability of domain names.
| Domain | New Price | Renew | Transfer |
|---|---|---|---|
|
.deals
|
USD
$30.2
1st year
|
USD
$30.2
For 1 year
|
USD $30.2 |
| TLD | Registration (USD $) | Renewal (USD $) | Transfer (USD $) | Privacy |
|---|---|---|---|---|
| .com | $10.46 | $10.46 | $10.46 | Free |
| .net | $11.11 | $11.11 | $11.11 | Free |
| .co | $26.00 | $26.00 | $26.00 | Free |
| .biz | $16.20 | $16.20 | $16.20 | Free |
| .online |
$2.00*
$27.70
|
$27.70 | $27.70 | Free |
| .org | $10.13 | $10.13 | $10.13 | Free |
| .io | $50.00 | $50.00 | $50.00 | Free |
| .co.uk | $5.55 | $5.55 | Free | NA |
| .info | $21.20 | $21.20 | $21.20 | Free |
| .us | $6.50 | $6.50 | $6.50 | NA |
| .store |
$3.00*
$42.20
|
$42.20 | $42.20 | Free |
| .site |
$2.00*
$27.70
|
$27.70 | $27.70 | Free |
| .website |
$2.00*
$20.20
|
$20.20 | $20.20 | Free |
| .tv | $25.00 | $25.00 | $25.00 | Free |
| .me | $17.37 | $17.37 | $17.37 | Free |
| .cc | $8.00 | $8.00 | $8.00 | Free |
| .xyz | $12.30 | $12.30 | $12.30 | Free |
| .mobi | $40.20 | $40.20 | $40.20 | Free |
| .name | $6.80 | $6.80 | $6.80 | Free |
| .it.com |
$4.50*
$25.20
|
$25.20 | $25.20 | Free |
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