History of the TLD

.diamonds is a generic top-level domain (gTLD) created through ICANN’s New gTLD Program and delegated into the DNS Root Zone in November 2013. It was designed to support online identities for the diamond and luxury industries. The registry agreement was signed with ICANN in 2013 and the TLD became publicly available following a sunrise period in late 2013 to early 2014. The registry operator is Binky Moon, LLC under Identity Digital.

Main Use and Industry Position

.diamonds is aimed at businesses and individuals in the diamond, jewellery, and luxury goods sectors. It provides a branded web presence that signals affiliation with diamonds or luxury products. Users include jewelers, diamond traders, retailers, wholesalers, designers, and related service providers. The TLD is open for registration to all applicants without industry-specific restrictions.

Comparison to Other TLDs

Compared to broad TLDs like .com or .net, .diamonds offers industry-specific branding that immediately identifies the business sector. Unlike sponsored or restricted TLDs that require verification, .diamonds is open to all registrants. It shares similarities with other niche TLDs like .luxury or .shop but provides a more specific thematic focus.

Pros and Cons of the TLD

Pros

• Supports strong industry-specific branding and positioning for luxury and gemstone sectors
  

• Open registration without pre-verification
  

• Enhances niche recognition and audience recall
  

Cons

• Less widely recognized than legacy TLDs like .com or .net
  

• Potentially higher registration cost compared to common TLDs
  

• Does not automatically confer SEO advantage over established domains
  
  

Registration Criteria

.diamonds registrations are open to any individual or business worldwide on a first-come, first-served basis. Standard domain name rules apply, including letters, numbers, hyphens, and character length restrictions.

Summary

The .diamonds TLD is a generic top-level domain targeting the diamond, jewellery, and luxury markets. It provides open registration without pre-verification and supports niche branding for businesses and individuals. Operated by Binky Moon, LLC under Identity Digital, it is suitable for those seeking industry-specific online presence.