History of the TLD

.diet is a generic top-level domain created under ICANN’s new gTLD program. It was delegated to the DNS root zone in 2014 and is operated by XYZ.COM LLC. The TLD was designed to target the diet, nutrition, and wellness industry.

Main Use and Industry Position

.diet is positioned as a niche gTLD focused on diet, nutrition, healthy living, meal planning, and wellness. It is intended for individuals, businesses, and organisations seeking a domain name that clearly signals expertise or relevance in diet and nutrition.

Comparison to Other TLDs

Compared to general-purpose TLDs like .com or .net, .diet is highly specific, providing a branding advantage for diet and nutrition topics. It is more narrowly focused than broader health-related TLDs such as .health and is not geographically restricted like country code TLDs.

Pros and Cons of the TLD

Pros

• Clearly communicates focus on diet, nutrition, and wellness
  

• Available for registration by any individual or organisation
  

• Supports internationalised domain names (IDNs)
  

Cons

• Typically higher registration costs than legacy TLDs like .com
  

• Less recognized by general audiences
  

• Limited SEO advantage for broad searches
  
  

Registration Criteria

.diet domains are available on a first-come, first-served basis. There are no special restrictions beyond standard domain naming rules.

Summary

.diet is ideal for nutritionists, dietitians, wellness professionals, bloggers, and meal planning services. It provides a clear branding advantage in the diet and nutrition sector. The namespace has no special restrictions and supports DNSSEC and IDNs.