History of the TLD

.directory is a generic top-level domain (gTLD) introduced through ICANN’s New gTLD Program and delegated to the DNS root zone in 2013. The registry is operated by Binky Moon LLC under Identity Digital. It became available for public registration in 2014 and was created to provide a descriptive domain option for directory-focused websites and services.

Main Use and Industry Position

.directory is primarily used for directory and listing services. Businesses, organisations, and individuals use it to create online directories, service catalogues, member indexes, and other listing platforms. The TLD helps communicate the purpose of a site clearly to both users and search engines.

Comparison to Other TLDs

Compared to traditional domains like .com or .net, .directory is more descriptive and niche-oriented, specifically signalling directory or listing functionality. Unlike broader gTLDs, it does not carry legacy recognition but offers branding advantages for specialised use cases.

Pros and Cons of the TLD

Pros

• Highly descriptive for directory and listing services
  

• Open registration with no special restrictions
  

• Enhances brand identity for directory-focused sites
  

Cons

• Less recognised by general audiences than legacy TLDs
  

• Typically higher registration and renewal costs
  

• No inherent SEO advantage over other gTLDs
  
  

Registration Criteria

 Open to any individual or entity worldwide with no special eligibility restrictions.

Summary

.directory is a gTLD delegated in 2013 and managed by Binky Moon LLC under Identity Digital. It is widely used for directory and listing services and offers an open and descriptive namespace, though it is less familiar to general internet users compared to legacy TLDs.