History of the TLD

.discount is a generic top-level domain (gTLD) introduced as part of ICANN’s New gTLD Program. It was delegated into the DNS root zone in 2014. The TLD is focused on discounts, deals, sales, and promotions, providing a specialized namespace for businesses and individuals highlighting price reductions.

Main Use and Industry Position

.discount is primarily used by e-commerce sites, retailers, and promotional platforms. It targets businesses that want to clearly communicate deals, discounts, and savings to consumers. It positions itself as a marketing-focused TLD with immediate relevance to price-conscious audiences.

Comparison to Other TLDs

Compared to legacy TLDs like .com or .net, .discount is more niche. While traditional TLDs have broad recognition, .discount conveys a specific message about discounts and promotions. Compared to other niche gTLDs like .store or .sale, .discount is uniquely centered on price reductions and promotional content.

Pros and Cons of the TLD

Pros

• Strong branding for discount and promotional content
  

• Open registration with no restrictions
  

• Clear marketing message for e-commerce
  

Cons

• Less recognition than legacy TLDs
  

• Perceived as niche or limited in scope
  

• Renewal costs may vary depending on registrar
  
  

Registration Criteria

There are no specific restrictions for registering a .discount domain. Any individual or organization worldwide can register one. Domain names must be between 3 and 63 characters and may include letters, numbers, and hyphens.

Summary

.discount is an active gTLD designed to serve websites focused on discounts and promotions. Managed by Identity Digital, it provides open registration and positions itself as a branding tool for e-commerce and deal-focused platforms.