History of the TLD

.domains is a generic top-level domain (gTLD) introduced as part of ICANN’s expansion of the domain name system to include descriptive and industry-focused extensions. It was created to serve businesses, individuals, and organisations involved in the domain industry, as well as those seeking an alternative to traditional extensions like .com or .net.

Main Use and Industry Position

.domains is primarily used by the domain name industry, including domain registrars, domain marketplaces, and individuals with domain portfolios. It provides a clear, descriptive identifier for websites related to domains as a product or service.

Comparison to Other TLDs

Compared to widely recognized TLDs such as .com or .net, .domains is niche and specifically targets the domain industry. Unlike brand-specific or country code TLDs, it offers a semantic advantage similar to other niche gTLDs like .store or .tech. Its value lies in clarity and relevance rather than broad public recognition.

Pros and Cons of the TLD

Pros

• Descriptive extension for domain-focused businesses
  

• Helps differentiate domain industry websites
  

• Conveys niche relevance to visitors
  

Cons

• Lower general public recognition than .com or .net
  

• Does not inherently improve search rankings
  

• Potentially higher registration cost relative to common TLDs
  
  

Registration Criteria

Registration is open to any individual or organisation through ICANN-accredited registrars with no special restrictions.

Summary

.domains is a gTLD tailored for the domain industry and anyone seeking an extension that clearly references “domains.” It is globally available with no special eligibility requirements and serves as a thematic alternative to more general extensions.