History of the TLD

.events is a generic top-level domain (gTLD) created under ICANN’s New gTLD Program to provide a dedicated namespace for event-related websites. It was delegated into the DNS root zone on 04 February 2014 and became publicly available after standard launch phases including sunrise and general availability. The registry operator for .events is Donuts (Pioneer Maple, LLC).

Main Use and Industry Position

.events is intended for websites related to events, conferences, festivals, performances, ticketing, promotions, and community activities. It serves organisers, venues, promoters, businesses, and individuals wishing to signal event-focused content through their web address. Its focused namespace helps audiences immediately identify the domain’s purpose.

Comparison to Other TLDs

Unlike broad generic extensions such as .com or .net, .events provides a descriptive identity specifically for event-centric content. Compared with other generic TLDs like .biz or .info, it has stronger relevance for scheduling, calendars, and promotion. However, it is narrower in scope than country code TLDs, which localize content by geography.

Pros and Cons of the TLD

Pros

• Clearly communicates event focus to users
  

• Publicly available for registration with no special restrictions
  

• Suitable for organisers, promoters, venues, and marketing campaigns
  

Cons

• Less universal recognition than older TLDs like .com
  

• Limited flexibility for non-event content
  

• Domain names can be longer due to extension length
  
  

Registration Criteria

.events domains are open for registration on a first-come, first-served basis with no restrictions based on geography, organisation type, or purpose. Standard formatting rules apply.

Summary

.events is a gTLD introduced in 2014, designed specifically for event-related websites. It offers clear semantic value, unrestricted public registration, and serves both commercial and individual use cases in the events sector.