History of the TLD

The .expert top-level domain is a generic gTLD introduced through ICANN’s New gTLD Program and delegated to the DNS root in 2014. It was awarded to Binky Moon, LLC and is operated under Identity Digital. The TLD was created to provide a clear and professional namespace for individuals and organizations positioning themselves as authorities in their fields.

Main Use and Industry Position

.expert is primarily used by professionals, consultants, coaches, advisors, thought leaders, and businesses to signal credibility and authority. It targets users who want their online presence to reflect specialized knowledge or expertise. The extension is broadly recognized in professional services, education, and advisory sectors.

Comparison to Other TLDs

Compared to legacy TLDs like .com and .net, .expert clearly communicates subject matter authority. Unlike country-code TLDs, it has no geographic restrictions. Relative to other niche gTLDs such as .consulting or .coach, it is more general and flexible, suitable for any field where expertise is the key focus.

Pros and Cons of the TLD

Pros

• Signals authority and expertise clearly
  

• Open registration with no restrictions
  

• Opportunities to secure descriptive and memorable names
  

Cons

• Less universally recognized than .com or .org
  

• Registration may cost more at some registrars
  

• Perceived value depends on target audience familiarity
  
  

Registration Criteria

Registration is open to any individual or organization. There are no requirements for credentials, geography, or industry sector.

Summary

.expert is an unrestricted generic TLD launched in 2014, ideal for professionals and organizations emphasizing expertise. It offers a professional branding advantage for individuals or companies seeking credibility and recognition in their industry.