History of the TLD

.florist is a generic top-level domain (gTLD) introduced under ICANN’s New gTLD Program. It was delegated into the DNS root zone in 2014 and became available through sunrise and general availability phases. The extension was created to provide a dedicated namespace for the floral industry and related online services.

Main Use and Industry Position

.florist is positioned as a descriptive domain extension for businesses, organisations, and individuals involved in floristry, flower delivery, floral design, gardening, events with floral services, and related activities. It helps signal a focus on flowers and floral services to visitors and supports sector-specific branding.

Comparison to Other TLDs

Compared with legacy extensions such as .com or .net, .florist offers a more industry-specific option that highlights the floral theme. It differs from generic TLDs by providing immediate semantic relevance for flower-related content. Unlike restricted or sponsored TLDs with eligibility requirements, .florist is open for registration by any individual or organisation without special credentials.

Pros and Cons of the TLD

Pros

• Provides clear industry relevance for floristry and related services

• Open registration with no special eligibility requirements

• Supports memorable branding for flower businesses and floral professionals

Cons

• Lower recognition compared with major legacy extensions such as .com or .org

• Niche focus may limit appeal outside the floral and gardening sectors

• Adoption remains smaller compared with mainstream TLDs

Registration Criteria

Registration of a .florist domain is open to any individual or organisation globally. There are no specific restrictions tied to business licensing or credentials. Domains are generally available on a first-come, first-served basis.

Summary

.florist is an active generic top-level domain created through ICANN’s New gTLD Program, serving professionals and businesses in floristry, flower delivery, floral design, gardening, and related industries. With open registration and standard domain support, .florist enables entities to establish an industry-aligned online identity that clearly communicates their focus on flowers and floral services.