History of the TLD

.gallery is a generic top level domain introduced as part of the ICANN new gTLD program to expand domain name options. It was delegated and entered into the Domain Name System in late 2013 with general availability beginning in early 2014. The extension was created to serve websites related to visual arts and gallery‑style content while being open for public registration without specific restrictions.

Main Use and Industry Position

.gallery is positioned as a descriptive TLD tailored toward art galleries, museums, photographers, visual artists, design portfolios, auctions, creative projects and related industries. It provides clear semantic relevance for entities showcasing curated visual content and creative works. Despite this focus, the TLD is open to registration by any individual or organisation for any lawful purpose.

Comparison to Other TLDs

Compared to legacy TLDs such as .com, .net and .org, .gallery offers greater specificity for art and creative spaces. Its niche positioning helps entities in visual and creative industries signal intent and focus in their web address. Unlike industry‑restricted or sponsored TLDs with strict eligibility, .gallery imposes no such restrictions and functions as an open generic TLD.

Pros and Cons of the TLD

Pros

• Highly relevant and descriptive for art, photography and visual portfolio websites

• Generally more registration availability than crowded legacy TLDs

• Open registration without eligibility restrictions

Cons

• May carry higher registration costs than some generic extensions

• Less universal recognisability than .com or .net

• Perceived niche focus may be less suitable for non‑related content

Registration Criteria

Anyone can register a .gallery domain. There are no specific restrictions, and domains are available on a first‑come, first‑served basis through accredited registrars.

Summary

.gallery is an active generic top level domain designed to support creative and visual content online. It is widely available for public registration and often used by artists, galleries, photographers and similar industries. With a clear semantic association to visual presentation, it offers branding advantages for creative online presences.