History of the TLD
The .game top-level domain is a generic top-level domain created under ICANN’s New gTLD Program. It was delegated into the Internet’s root zone in July 2015 and became available for registration shortly thereafter. The extension was introduced to provide a dedicated namespace for the gaming industry and related online communities, reflecting the growing importance of digital games globally.
Main Use and Industry Position
The .game TLD is intended for individuals, organisations, and businesses operating in the gaming sector. This includes video game developers, e‑sports teams, gaming communities, game content creators, and related services. It provides a clear and relevant domain space that aligns with the identity of the gaming market and can assist with discoverability and branding for gaming‑focused web properties.
Comparison to Other TLDs
Compared with traditional TLDs like .com or .net, .game provides a more industry-specific namespace which can improve relevance for gaming‑related content and branding. Unlike broader generic TLDs, .game signals a direct association with games, entertainment, and interactive content. It is also distinguished from similar gaming TLDs such as .games which uses the plural form.
Pros and Cons of the TLD
Pros
Clearly identifies websites related to gaming
Can improve branding and market position in the gaming industry
Available for registration by any eligible entity
Cons
May be more expensive to register and renew compared with common TLDs
Less recognised by general audiences than long-established TLDs
Potential competition with similar extensions such as .games
Registration Criteria
Open to individuals and organisations worldwide without specific local or industry restrictions. Entities can register second-level names directly under .game subject to registry and registrar policies.
Summary
The .game TLD serves as a thematic domain extension tailored to the gaming and interactive entertainment sector. It offers industry alignment that supports branding and search relevance for game developers, communities, and services. Managed under ICANN’s new gTLD program, it provides an open registration model and a specialised namespace within the broader domain name system.
| Domain | New Price | Renew | Transfer |
|---|---|---|---|
|
.game
|
USD
$300.2
1st year
|
USD
$300.2
For 1 year
|
USD $300.2 |
| TLD | Registration (USD $) | Renewal (USD $) | Transfer (USD $) | Privacy |
|---|---|---|---|---|
| .com | $10.46 | $10.46 | $10.46 | Free |
| .net | $11.11 | $11.11 | $11.11 | Free |
| .co | $26.00 | $26.00 | $26.00 | Free |
| .biz | $16.20 | $16.20 | $16.20 | Free |
| .online |
$2.00*
$27.70
|
$27.70 | $27.70 | Free |
| .org | $10.13 | $10.13 | $10.13 | Free |
| .io | $50.00 | $50.00 | $50.00 | Free |
| .co.uk | $5.55 | $5.55 | Free | NA |
| .info | $21.20 | $21.20 | $21.20 | Free |
| .us | $6.50 | $6.50 | $6.50 | NA |
| .store |
$3.00*
$42.20
|
$42.20 | $42.20 | Free |
| .site |
$2.00*
$27.70
|
$27.70 | $27.70 | Free |
| .website |
$2.00*
$20.20
|
$20.20 | $20.20 | Free |
| .tv | $25.00 | $25.00 | $25.00 | Free |
| .me | $17.37 | $17.37 | $17.37 | Free |
| .cc | $8.00 | $8.00 | $8.00 | Free |
| .xyz | $12.30 | $12.30 | $12.30 | Free |
| .mobi | $40.20 | $40.20 | $40.20 | Free |
| .name | $6.80 | $6.80 | $6.80 | Free |
| .it.com |
$4.50*
$25.20
|
$25.20 | $25.20 | Free |
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