History of the TLD

.insure is a generic top-level domain introduced as part of ICANN’s new gTLD program. It was delegated in 2014 to provide a clear namespace for the insurance industry. The TLD was created to serve insurance companies, brokers, agents, and related service providers.

Main Use and Industry Position

.insure is primarily used by businesses and professionals in the insurance sector. It allows for descriptive domain names that signal credibility and relevance in insurance services.

Comparison to Other TLDs

Compared with legacy TLDs like .com or .net, .insure offers industry-specific branding which enhances recognition for insurance businesses. Relative to other financial or professional TLDs such as .finance or .broker, .insure is focused specifically on insurance services. It generally has open registration policies, making it accessible to a wide range of registrants.

Pros and Cons of the TLD

Pros

• Clear industry-specific relevance for insurance businesses

• Open registration without strict eligibility restrictions

• Supports modern domain naming with up to 63 characters

Cons

• Potentially higher cost compared with .com domains

• Less universal recognition than legacy TLDs

• Adoption is concentrated in a niche market which may limit secondary market liquidity

Registration Criteria

There are no stringent eligibility requirements. Any individual or entity can register a .insure domain. Domain names must follow standard DNS rules, including allowed characters and length limits.

Summary

.insure is a TLD launched in 2014 to serve the insurance sector. It provides branding and recognition advantages for insurance-related businesses, with open registration policies and flexible naming options. While it does not have the broad recognition of legacy TLDs, its industry specificity is a strong asset.