History of the TLD
The .jetzt domain is a generic top-level domain created under ICANN’s New gTLD Program. Its name comes from the German word meaning “now” and was delegated to the DNS root in March 2014. The initiative was led by New TLD Company AB with technical backing from Neustar, Inc. It was developed to serve German-language audiences seeking real-time and timely online content.
Main Use and Industry Position
.jetzt is positioned as a TLD for brands, publishers, organisations, and individuals wishing to convey immediacy and current relevance, especially within German-speaking markets while remaining globally available. It serves use cases such as news, events, campaigns, and time-sensitive services where the idea of “now” is integral to the identity.
Comparison to Other TLDs
Compared to legacy TLDs such as .com and .net, .jetzt targets a niche semantic and linguistic audience, particularly German speakers. Unlike country-code TLDs such as .de, .jetzt has no geographic restriction and is open globally. It is similar to other new gTLDs that focus on specific themes or language concepts rather than broad generic categories.
Pros and Cons of the TLD
Pros
Distinctive branding that conveys immediacy and relevance
Open registration with no local presence requirement
Suitable for targeted German-language or time-sensitive projects
Cons
Lower global recognition than .com and some other legacy TLDs
May be perceived as niche outside German-language contexts
Potentially higher registration costs at some registrars compared to mainstream TLDs
Registration Criteria
Registration of .jetzt domains is open to individuals and organisations worldwide on a first-come, first-served basis. There are no strict eligibility requirements beyond standard domain rules and compliance with registry policies.
Summary
.jetzt is a generic top-level domain introduced in 2014 to offer a namespace that communicates “now” in German. Managed by Binky Moon, LLC with technical services provided by Neustar/Identity Digital, it targets German-language content and time-sensitive online identities while remaining open for global registration. It supports IDNs and standard DNS features including DNSSEC.
| Domain | New Price | Renew | Transfer |
|---|---|---|---|
|
.jetzt
|
USD
$18.2
1st year
|
USD
$18.2
For 1 year
|
USD $18.2 |
| TLD | Registration (USD $) | Renewal (USD $) | Transfer (USD $) | Privacy |
|---|---|---|---|---|
| .com | $10.46 | $10.46 | $10.46 | Free |
| .net | $11.11 | $11.11 | $11.11 | Free |
| .co | $26.00 | $26.00 | $26.00 | Free |
| .biz | $16.20 | $16.20 | $16.20 | Free |
| .online |
$2.00*
$27.70
|
$27.70 | $27.70 | Free |
| .org | $10.13 | $10.13 | $10.13 | Free |
| .io | $50.00 | $50.00 | $50.00 | Free |
| .co.uk | $5.55 | $5.55 | Free | NA |
| .info | $21.20 | $21.20 | $21.20 | Free |
| .us | $6.50 | $6.50 | $6.50 | NA |
| .store |
$3.00*
$42.20
|
$42.20 | $42.20 | Free |
| .site |
$2.00*
$27.70
|
$27.70 | $27.70 | Free |
| .website |
$2.00*
$20.20
|
$20.20 | $20.20 | Free |
| .tv | $25.00 | $25.00 | $25.00 | Free |
| .me | $17.37 | $17.37 | $17.37 | Free |
| .cc | $8.00 | $8.00 | $8.00 | Free |
| .xyz | $12.30 | $12.30 | $12.30 | Free |
| .mobi | $40.20 | $40.20 | $40.20 | Free |
| .name | $6.80 | $6.80 | $6.80 | Free |
| .it.com |
$4.50*
$25.20
|
$25.20 | $25.20 | Free |
Have you found your perfect domain name, but it's already taken? With deep industry networks and experience, our brokers will negotiate to buy and sell domains on your behalf, helping secure the best deal.
Enter the domain you would like to buy:
Find more domains on the above marketplace:
