History of the TLD

The .jewelry top-level domain (TLD) was introduced as part of ICANN's New gTLD Program and delegated in 2015. It was created specifically for the jewelry industry, including designers, retailers, artisans, and related businesses. Donuts (via Wild Bloom, LLC) operates the registry.

Main Use and Industry Position

.jewelry is designed for businesses, organizations, and individuals in the jewelry sector. It provides a clear and industry-specific namespace, helping brands establish credibility and visibility online.

Comparison to Other TLDs

Compared to generic TLDs like .com or .net, .jewelry is industry-focused. Compared to other niche gTLDs like .fashion or .store, it targets the jewelry market specifically, helping businesses convey relevance to their audience. It may have higher registration costs than general-purpose TLDs.

Pros and Cons of the TLD

Pros

• Clear industry relevance improves branding for jewelry-related businesses

• Helps target customers through specific domain naming

• Open registration with no special eligibility restrictions

Cons

• Typically higher registration and renewal costs than generic TLDs

• Less broadly recognized outside the jewelry industry

• Does not guarantee SEO advantage on its own

Registration Criteria

Open to all individuals and organizations with no specific restrictions. Domains are available on a first-come, first-served basis.

Summary

The .jewelry TLD provides a specialized domain space for the jewelry industry. It is managed by Donuts (Wild Bloom, LLC) and is open for registration to any interested party. It supports standard domain features including privacy and DNSSEC where offered by registrars.