History of the TLD
The .kitchen top level domain is a generic top-level domain created as part of ICANN’s new gTLD program. It was delegated in 2013 to provide a namespace aimed at the culinary and kitchen sector. The sponsoring organisation is Binky Moon, LLC, which also manages registry operations.
Main Use and Industry Position
The .kitchen extension is intended for websites related to kitchens, cooking, home culinary content, food blogging, kitchen product retail, culinary services and related industries. It is positioned as a thematic domain signaling direct relevance to the kitchen and culinary market. The TLD is open to anyone without restrictions, making it available for individuals and organisations worldwide.
Comparison to Other TLDs
Compared with legacy extensions such as .com or .net, .kitchen is a niche TLD that provides a clear thematic indicator of a site’s focus on kitchen and culinary topics. It differs from broadly used extensions by reinforcing niche specificity which can support branding and market targeting. It contrasts with country code TLDs that are tied to geographic regions and with some other thematic gTLDs that may have registration restrictions.
Pros and Cons of the TLD
Pros
Clear thematic relevance for kitchen and culinary industries
Open registration with no eligibility restrictions
Supports niche branding and marketing focus
Cons
Lower global recognition compared to .com or .net
May not convey trust for general audiences unfamiliar with new gTLDs
Potentially higher cost relative to generic extensions depending on registrar
Registration Criteria
Anyone can register a .kitchen domain without special documentation or eligibility requirements. Registration is on a first-come, first-served basis and supports global registrants.
Summary
The .kitchen TLD is a thematic generic top-level domain suited for culinary, kitchen retail, cooking content and related digital properties. Delegated in 2013 under ICANN’s new gTLD initiative, it is managed by Binky Moon, LLC. It is open to general registration, supports a standard range of domain name lengths and is used for niche branding and online presence within the kitchen and food space.
| Domain | New Price | Renew | Transfer |
|---|---|---|---|
|
.kitchen
|
USD
$50.2
1st year
|
USD
$50.2
For 1 year
|
USD $50.2 |
| TLD | Registration (USD $) | Renewal (USD $) | Transfer (USD $) | Privacy |
|---|---|---|---|---|
| .com | $10.46 | $10.46 | $10.46 | Free |
| .net | $11.11 | $11.11 | $11.11 | Free |
| .co | $26.00 | $26.00 | $26.00 | Free |
| .biz | $16.20 | $16.20 | $16.20 | Free |
| .online |
$2.00*
$27.70
|
$27.70 | $27.70 | Free |
| .org | $10.13 | $10.13 | $10.13 | Free |
| .io | $50.00 | $50.00 | $50.00 | Free |
| .co.uk | $5.55 | $5.55 | Free | NA |
| .info | $21.20 | $21.20 | $21.20 | Free |
| .us | $6.50 | $6.50 | $6.50 | NA |
| .store |
$3.00*
$42.20
|
$42.20 | $42.20 | Free |
| .site |
$2.00*
$27.70
|
$27.70 | $27.70 | Free |
| .website |
$2.00*
$20.20
|
$20.20 | $20.20 | Free |
| .tv | $25.00 | $25.00 | $25.00 | Free |
| .me | $17.37 | $17.37 | $17.37 | Free |
| .cc | $8.00 | $8.00 | $8.00 | Free |
| .xyz | $12.30 | $12.30 | $12.30 | Free |
| .mobi | $40.20 | $40.20 | $40.20 | Free |
| .name | $6.80 | $6.80 | $6.80 | Free |
| .it.com |
$4.50*
$25.20
|
$25.20 | $25.20 | Free |
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