History of the TLD

.live is a generic top-level domain (gTLD) that was delegated into the DNS root zone in 2015 as part of ICANN’s New gTLD Program. It was introduced to expand naming options on the Internet with a namespace focused on real-time content, events, lifestyle, and dynamic online experiences. The extension is commonly used for websites delivering live streaming, news, events, performance content, and interactive online services.

Main Use and Industry Position

.live is positioned as a versatile TLD suitable for individuals, businesses, and organisations that want to communicate immediacy, real-time engagement, or lifestyle themes. It is commonly used by streamers, broadcasters, media platforms, event organisers, performers, and community platforms where live content or interaction is central. The semantic meaning of “live” also allows broader use for lifestyle and digital marketing brands.

Comparison to Other TLDs

Compared to legacy TLDs such as .com, .net, and .org, .live provides a keyword-rich extension that conveys real-time or interactive content. Unlike niche TLDs such as .tech or .shop, .live is not limited to a single vertical but is oriented around immediacy and engagement. This gives it broader appeal than certain niche extensions while maintaining thematic relevance.

Pros and Cons of the TLD

Pros

• Strong semantic relevance for live content, events, and interactive experiences
  

• Broad applicability across industries and use cases
  

• More available name options compared to legacy extensions
  

Cons

• Some domain names may be premium due to market demand
  

• Does not carry the universal recognition of traditional TLDs like .com
  

• Brand perception may vary depending on audience and market segment
  
  

Registration Criteria

Registration is open to individuals and organisations worldwide with no specific restrictions beyond standard eligibility for gTLDs. Some short or reserved names may be unavailable as they are retained by the registry or designated premium.

Summary

.live is an active generic top-level domain introduced in 2015, managed through the registry operated by Donuts Inc. It is intended for a wide variety of use cases where real-time presence, broadcast-style content, and lifestyle branding are key. The extension supports standard domain registration practices and is available broadly without restrictive criteria, complemented by privacy and DNSSEC support through registrars.