History of the TLD
.makeup is a generic top-level domain introduced as part of ICANN’s new gTLD program. It was delegated into the DNS root zone in January 2016. Initially associated with applications from the cosmetics industry, it is now managed by XYZ.COM LLC with CentralNic handling backend technical operations. The launch included trademark holder access followed by general availability.
Main Use and Industry Position
.makeup is designed for businesses, professionals, influencers, bloggers, and enthusiasts in the beauty and cosmetics sector. It is ideal for makeup products, services, tutorials, portfolios, and eCommerce, allowing brands and individuals to align their web presence clearly with beauty and cosmetics interests.
Comparison to Other TLDs
Compared with legacy TLDs like .com or .net, .makeup is niche-oriented rather than general-purpose. Unlike unrestricted gTLDs such as .online or .biz, .makeup targets the beauty industry specifically. This positioning enhances brand relevance for cosmetics businesses but may have narrower recognition outside the sector.
Pros and Cons of the TLD
Pros
Highly relevant for beauty and cosmetics branding
Helps signal niche focus to visitors
Available for registration by any individual or organisation
Cons
Less universal recognition than long-established TLDs
May not convey trust as strongly outside beauty audiences
Potential for inconsistent support across older systems
Registration Criteria
Anyone can register a .makeup domain. There are no restrictions on registrant type or geographic location. Domain names must comply with standard DNS character policies, including permitted characters and length.
Summary
.makeup is a dedicated gTLD serving the beauty and cosmetics industry. Managed by XYZ.COM LLC, it offers open registration for businesses, professionals, and enthusiasts who want a domain name that clearly defines their makeup-related presence. Its focus on the beauty sector makes it valuable for branding and niche positioning online.
| Domain | New Price | Renew | Transfer |
|---|---|---|---|
|
.makeup
|
USD
$12.3
1st year
|
USD
$12.3
For 1 year
|
USD $12.3 |
| TLD | Registration (USD $) | Renewal (USD $) | Transfer (USD $) | Privacy |
|---|---|---|---|---|
| .com | $10.46 | $10.46 | $10.46 | Free |
| .net | $11.11 | $11.11 | $11.11 | Free |
| .co | $26.00 | $26.00 | $26.00 | Free |
| .biz | $16.20 | $16.20 | $16.20 | Free |
| .online |
$2.00*
$27.70
|
$27.70 | $27.70 | Free |
| .org | $10.13 | $10.13 | $10.13 | Free |
| .io | $50.00 | $50.00 | $50.00 | Free |
| .co.uk | $5.55 | $5.55 | Free | NA |
| .info | $21.20 | $21.20 | $21.20 | Free |
| .us | $6.50 | $6.50 | $6.50 | NA |
| .store |
$3.00*
$42.20
|
$42.20 | $42.20 | Free |
| .site |
$2.00*
$27.70
|
$27.70 | $27.70 | Free |
| .website |
$2.00*
$20.20
|
$20.20 | $20.20 | Free |
| .tv | $25.00 | $25.00 | $25.00 | Free |
| .me | $17.37 | $17.37 | $17.37 | Free |
| .cc | $8.00 | $8.00 | $8.00 | Free |
| .xyz | $12.30 | $12.30 | $12.30 | Free |
| .mobi | $40.20 | $40.20 | $40.20 | Free |
| .name | $6.80 | $6.80 | $6.80 | Free |
| .it.com |
$4.50*
$25.20
|
$25.20 | $25.20 | Free |
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