History of the TLD

.marketing is a generic top-level domain created as part of ICANN’s expansion of the internet namespace to include descriptive domain extensions. It was delegated into the DNS root zone in 2014 and has been generally available for public registration since then. The extension was designed to serve the marketing and advertising industry and related communities. The registry is Identity Digital, which also operates the back-end.

Main Use and Industry Position

.marketing is used by marketing agencies, consultants, digital strategists, creative professionals, brands, and businesses to signal their marketing focus directly in their domain name. It supports corporate marketing websites, campaign landing pages, professional portfolios, online services, and marketing thought leadership. The extension provides contextual relevance, conveying marketing expertise or services more clearly than generic extensions alone.

Comparison to Other TLDs

Compared to legacy extensions like .com or .net, .marketing is more niche and descriptive, immediately indicating the nature of the business or website. Unlike country-code TLDs, it does not imply geographic targeting but rather industry focus. Compared with related gTLDs like .agency, .digital, or .media, .marketing is more specific to marketing functions, improving relevance for audiences seeking marketing expertise.

Pros and Cons of the TLD

Pros

• Clearly communicates marketing focus
  

• Enhances brand relevance for marketing professionals
  

• Easier to find available names than in legacy TLDs
  

Cons

• Longer extension than some alternatives
  

• Less familiar to general internet users than .com
  

• Not suitable for businesses outside the marketing niche
  
  

Registration Criteria

Anyone can register a .marketing domain on a first-come, first-served basis. There are no special eligibility restrictions based on profession, geography, or entity type. Domain names must comply with general DNS naming rules, including allowed character sets and length.

Summary

.marketing is a widely available gTLD focused on marketing-related use cases. It offers industry relevance for professionals and businesses in the marketing sector. The extension does not impose restrictive eligibility requirements and functions similarly to other generic domain extensions, emphasizing descriptive clarity.