History of the TLD

.money is a generic top-level domain (gTLD) that became active in 2014 under the sponsorship of Binky Moon, LLC. It was created to provide a clear and memorable namespace for financial services, investment platforms, fintech projects, and other money-related websites.

Main Use and Industry Position

.money is primarily used by financial institutions, fintech companies, personal finance platforms, and individuals focusing on money-related content. It signals a financial focus and supports branding for businesses and projects in the monetary sector. Unlike restricted financial TLDs, .money is open to all registrants.

Comparison to Other TLDs

.money differs from generic TLDs like .com or .net by clearly indicating a financial theme. Compared to restricted TLDs such as .bank, which require verification, .money is open to any registrant. It serves a more specific branding niche than broader financial TLDs like .finance.

Pros and Cons of the TLD

Pros

• Clearly communicates financial focus and intent
  

• Open to public registration with no eligibility restrictions
  

• Supports niche branding and memorability
  

Cons

• Does not provide inherent trust or verification like restricted financial TLDs
  

• Can be more expensive than generic alternatives
  

• Potentially crowded with non-expert registrations
  
  

Registration Criteria

.money domains are available to any individual or entity without industry or geographic restrictions.

Summary

.money is a gTLD introduced in 2014 for entities and individuals focused on financial, investment, or money-related content. Managed by Binky Moon, LLC through Identity Digital, it is open-access and supports branding in the financial niche.