History of the TLD .motorcycles

.motorcycles is a generic top-level domain (gTLD) introduced as part of ICANN’s New gTLD Program in 2014. The registry is operated by DERMotorcycles, LLC. The extension was created to serve organisations, businesses, and individuals connected to motorcycles and the powersports industry.

Main Use and Industry Position

.motorcycles is intended for websites related to motorcycles, including manufacturers, dealerships, repair shops, parts and accessory suppliers, motorcycle clubs, enthusiast communities, media outlets, and training providers. The TLD allows users to clearly indicate their association with the motorcycle industry.

Comparison to Other TLDs

Compared to traditional TLDs like .com or .net, .motorcycles provides a specialized namespace that signals industry relevance. Other lifestyle or vehicle-focused TLDs such as .bike or .bikes cover a broader range of mobility topics, while .motorcycles specifically targets the motorcycle segment, supporting branding and niche marketing.

Pros and Cons of the TLD

Pros

• Clear industry relevance for motorcycle-related businesses and communities
  

• Strong branding opportunity within the motorcycle sector
  

• Supports niche audience recognition and targeted marketing
  

Cons

• Less widely recognised by general audiences compared with legacy TLDs like .com
  

• Usage may be limited to niche audiences
  

• Registration cost may be higher than more generic extensions
  
  

Registration Criteria

Available for registration by individuals and organisations worldwide with no restrictive eligibility requirements, following standard DNS naming rules. Registrations are generally on a first-come, first-served basis.

Summary

.motorcycles is a gTLD for the motorcycle and powersports sector, offering businesses, enthusiasts, and organisations a distinct domain space that communicates industry relevance and supports branding. The extension is open for broad registration under registry policy.