History of the TLD

The .organic top-level domain is a generic top-level domain (gTLD) that was introduced through ICANN’s New gTLD Program and delegated into the DNS root zone in 2014. The domain was designed to serve the organic products and services community. The registry operator is Identity Digital Limited.

Main Use and Industry Position

.organic is positioned as a niche gTLD focused on organic products, producers, retailers, farms, brands, and associated lifestyle entities. It helps stakeholders in the organic sector convey authenticity, credibility, and alignment with organic values. The extension supports branding and identity for entities targeting consumers seeking organic goods and services.

Comparison to Other TLDs

Compared with broad gTLDs like .com or .net, .organic is industry-focused and serves a specific vertical segment. It differs from other thematic TLDs such as .bio, which serves broader life science and biological communities. Adoption and volume are typically lower than mainstream domains, but the niche positioning provides value for organic-oriented entities.

Pros and Cons of the TLD

Pros

• Signals clear organic industry relevance and credibility

• Supports niche branding for organic businesses and initiatives

• Offers a focused namespace for organic products and services

Cons

• Niche appeal limits broad market recognition and use

• Potential eligibility or verification requirements may restrict registration for some users

• Often higher registration costs compared with generic extensions
  
  

Registration Criteria

Registration for .organic domains is generally open, but registrants are expected to have a connection to organic products, services, or lifestyles. Some registrars may require proof of organic standards compliance or certification.

Summary

The .organic gTLD provides a specialized domain space for entities associated with the organic industry. Managed by Identity Digital Limited, it enables producers, retailers, and advocates of organic products and lifestyles to establish an online presence that communicates their organic identity. Its niche focus distinguishes it from broader TLDs, though adoption remains specialized.