History of the TLD
.photo is a generic top-level domain introduced through ICANNs new gTLD program and was delegated into the DNS root zone on 18 January 2014. The registry operator appointed for .photo is Uniregistry Corp. The TLD was created to serve as a meaningful namespace for photography and photographic content worldwide.
Main Use and Industry Position
.photo is used by photographers, photography businesses, photo studios, enthusiasts, and any individual or organization seeking to display or share photographic content. It provides a descriptive namespace aligned specifically with visual media and photographic services, helping audiences instantly understand the nature of a site’s content.
Comparison to Other TLDs
Compared with legacy TLDs like .com, .net, or .org, .photo offers a descriptive extension that immediately signals photography related content. Compared to other image focused TLDs like .photos or .photography, .photo is singular and concise, which can be attractive for branding, while .photos may appeal to broader visual content initiatives and .photography can signal a more professional or formal branding angle.
Pros and Cons of the TLD
Pros
Clearly identifies photography related websites
Broad eligibility with no specific registration restrictions
Names are often available compared to crowded legacy TLDs
Cons
Lower general recognition than .com for broad audiences
May be viewed as niche outside the visual content industry
Availability of names does not guarantee brand protection
Registration Criteria
Registration of .photo domains is open to any individual or organization globally without specific restrictions or requirements.
Summary
.photo is an active generic top-level domain designed for use by the photography community and related industries. Delegated in January 2014 and managed by Uniregistry Corp, it provides an open namespace that aligns semantically with photographic content, making it suitable for portfolios, studios, services, and visual media projects.
| Domain | New Price | Renew | Transfer |
|---|---|---|---|
|
.photo
|
USD
$20.2
1st year
|
USD
$20.2
For 1 year
|
USD $20.2 |
| TLD | Registration (USD $) | Renewal (USD $) | Transfer (USD $) | Privacy |
|---|---|---|---|---|
| .com | $10.46 | $10.46 | $10.46 | Free |
| .net | $11.11 | $11.11 | $11.11 | Free |
| .co | $26.00 | $26.00 | $26.00 | Free |
| .biz | $16.20 | $16.20 | $16.20 | Free |
| .online |
$2.00*
$27.70
|
$27.70 | $27.70 | Free |
| .org | $10.13 | $10.13 | $10.13 | Free |
| .io | $50.00 | $50.00 | $50.00 | Free |
| .co.uk | $5.55 | $5.55 | Free | NA |
| .info | $21.20 | $21.20 | $21.20 | Free |
| .us | $6.50 | $6.50 | $6.50 | NA |
| .store |
$3.00*
$42.20
|
$42.20 | $42.20 | Free |
| .site |
$2.00*
$27.70
|
$27.70 | $27.70 | Free |
| .website |
$2.00*
$20.20
|
$20.20 | $20.20 | Free |
| .tv | $25.00 | $25.00 | $25.00 | Free |
| .me | $17.37 | $17.37 | $17.37 | Free |
| .cc | $8.00 | $8.00 | $8.00 | Free |
| .xyz | $12.30 | $12.30 | $12.30 | Free |
| .mobi | $40.20 | $40.20 | $40.20 | Free |
| .name | $6.80 | $6.80 | $6.80 | Free |
| .it.com |
$4.50*
$25.20
|
$25.20 | $25.20 | Free |
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