History of the TLD
.pizza is a generic top-level domain introduced through ICANN’s New gTLD Program. The registry agreement was signed by Donuts (operating as Binky Moon, LLC) and ICANN in June 2014, and the extension was delegated to the DNS root zone later that year in August 2014. A Sunrise period for trademark holders was conducted prior to general availability. The extension was created to serve businesses and individuals associated with pizza, food, and related communities.
Main Use and Industry Position
.pizza is positioned as a thematic domain extension that clearly communicates a focus on pizza and related food services. It is used by pizza restaurants, delivery services, food blogs, recipe sites, catering businesses, and pizza industry brands. The extension offers a memorable and niche online identity aligned with the pizza sector.
Comparison to Other TLDs
Compared to legacy domains like .com or .net, .pizza is highly specific and conveys a distinct industry focus rather than general commercial purpose. It differs from broad-use TLDs by targeting food and drink businesses and communities. Within thematic gTLDs like .restaurant or .food, .pizza provides more targeted branding exclusively for pizza-related entities.
Pros and Cons of the TLD
Pros
Strong branding for pizza-related businesses and content
Open registration with no special eligibility restrictions
Supports standard domain features including DNSSEC and WHOIS privacy options
Cons
Highly niche focus may limit appeal outside pizza-related use cases
Less universal recognition than traditional TLDs like .com for broad commercial presence
Not always ideal for non-food related branding or broader culinary services
Registration Criteria
Registration of .pizza domains is open to anyone on a first-come, first-served basis. Standard domain naming rules apply with no special restrictions.
Summary
.pizza is an active generic top-level domain delegated in 2014 and managed by Binky Moon, LLC under Identity Digital. It serves businesses and individuals focused on pizza and food culture, offering a clear and memorable namespace. With open registration, support for DNSSEC and WHOIS privacy, and flexibility in use, .pizza appeals to niche branding and industry-specific online identities.
| Domain | New Price | Renew | Transfer |
|---|---|---|---|
|
.pizza
|
USD
$50.2
1st year
|
USD
$50.2
For 1 year
|
USD $50.2 |
| TLD | Registration (USD $) | Renewal (USD $) | Transfer (USD $) | Privacy |
|---|---|---|---|---|
| .com | $10.46 | $10.46 | $10.46 | Free |
| .net | $11.11 | $11.11 | $11.11 | Free |
| .co | $26.00 | $26.00 | $26.00 | Free |
| .biz | $16.20 | $16.20 | $16.20 | Free |
| .online |
$2.00*
$27.70
|
$27.70 | $27.70 | Free |
| .org | $10.13 | $10.13 | $10.13 | Free |
| .io | $50.00 | $50.00 | $50.00 | Free |
| .co.uk | $5.55 | $5.55 | Free | NA |
| .info | $21.20 | $21.20 | $21.20 | Free |
| .us | $6.50 | $6.50 | $6.50 | NA |
| .store |
$3.00*
$42.20
|
$42.20 | $42.20 | Free |
| .site |
$2.00*
$27.70
|
$27.70 | $27.70 | Free |
| .website |
$2.00*
$20.20
|
$20.20 | $20.20 | Free |
| .tv | $25.00 | $25.00 | $25.00 | Free |
| .me | $17.37 | $17.37 | $17.37 | Free |
| .cc | $8.00 | $8.00 | $8.00 | Free |
| .xyz | $12.30 | $12.30 | $12.30 | Free |
| .mobi | $40.20 | $40.20 | $40.20 | Free |
| .name | $6.80 | $6.80 | $6.80 | Free |
| .it.com |
$4.50*
$25.20
|
$25.20 | $25.20 | Free |
Have you found your perfect domain name, but it's already taken? With deep industry networks and experience, our brokers will negotiate to buy and sell domains on your behalf, helping secure the best deal.
Enter the domain you would like to buy:
Find more domains on the above marketplace:
