History of the TLD

.poker is a generic top-level domain launched through ICANN’s New gTLD Program and was delegated to the DNS root zone in 2014. The registry operator is Minds + Machines Group Limited (MMX). The extension was created to serve the online poker, gaming, and gambling communities, providing a dedicated namespace for poker-related businesses, websites, and services.

Main Use and Industry Position

.poker is primarily used by online poker platforms, gaming sites, poker clubs, tournaments, and news or strategy websites related to the poker industry. It provides a clear and recognizable identity for the global poker community, enhancing branding and credibility for online and offline poker-related services.

Comparison to Other TLDs

Compared to generic extensions like .com or .net, .poker provides a highly specific industry identity that immediately communicates the nature of the business. Within thematic gTLDs such as .casino, .bet, or .gaming, .poker differentiates itself by focusing exclusively on poker-related content and services.

Pros and Cons of the TLD

Pros

• Strong branding for poker businesses and communities

• Open registration with no special eligibility restrictions

• Supports DNSSEC and standard domain security features

Cons

• Limited appeal outside the poker and gaming industry

• Less universal recognition than legacy TLDs like .com

• May be unsuitable for businesses or projects unrelated to poker

Registration Criteria

Anyone can register a .poker domain. There are no special eligibility rules beyond standard domain naming conventions.

Summary

.poker is an active generic top-level domain delegated in 2014 and managed by Minds + Machines Group Limited (MMX). It provides a dedicated namespace for the poker industry, online platforms, clubs, tournaments, and related communities. Open registration, DNSSEC support, and WHOIS privacy make it accessible for businesses, organizations, and individuals seeking a professional poker-related online identity.