History of the TLD

.productions is a generic top-level domain (gTLD) introduced as part of ICANN’s expansion of namespace options in 2014. It was created to provide a distinct namespace for production and creative industries. The registry operator is Identity Digital Limited.

Main Use and Industry Position

.productions is used by businesses and individuals involved in production activities including film, video, music, theatre, events, broadcasting, and other creative or manufacturing endeavours. It communicates focus on creation and delivery of media or products and is widely adopted by studios, production houses, creative professionals, and related enterprises.

Comparison to Other TLDs

Compared with general-purpose TLDs like .com or .net, .productions carries a specific thematic identity that directly signals involvement in production and creative work. Unlike highly general legacy extensions, its use conveys industry relevance. Relative to other niche TLDs like .media or .film, .productions is broader in creative scope and suits organisations spanning multiple production formats.

Pros and Cons of the TLD

Pros

• Clear industry-specific branding for production and creative sectors

• Open registration without special restrictions

• Distinctive identity compared with generic extensions

Cons

• Lower universal recognition than legacy TLDs such as .com

• Longer domain strings can be harder to type or remember

• May carry higher registration costs than some other TLDs

Registration Criteria

Registration of .productions domains is open to all individuals and organisations on a first‑come, first‑served basis. There are no eligibility restrictions beyond standard domain registration requirements.

Summary

.productions is an industry‑focused gTLD launched in 2014, designed to support online identities for entities engaged in production and creative work. Operated through Identity Digital Limited, it provides open registration and is widely supported by registrars. The extension’s thematic relevance helps organisations signal their production focus, though it generally remains less recognised than major legacy domains.