History of the TLD
The .property domain is a generic top‑level domain (gTLD) delegated under ICANN’s New gTLD Program. The registry operator for .property is Uniregistry, and the TLD was introduced in 2014. It was created to provide a dedicated namespace for property and real estate related web presences.
Main Use and Industry Position
.property is primarily used by real estate professionals, property managers, landlords, brokers, developers, and related services. The extension provides a clear, industry‑focused namespace that signals property-related content and services. It is suitable for residential and commercial property listings, real estate services, rental platforms, property investment information, and related online presences.
Comparison to Other TLDs
Compared to legacy TLDs such as .com and .net, .property offers explicit semantic relevance for the real estate and property sector, enhancing branding and clarity for users. Unlike generic extensions such as .site or .info, it directly indicates industry focus. Compared to other property‑related TLDs like .estate or .properties, .property serves a similar purpose but differs slightly in messaging and branding emphasis.
Pros and Cons of the TLD
Pros
Provides clear industry‑specific branding for property and real estate services
Open registration with no special restrictions for individuals or organisations
Supports property‑related recognition and relevance for visitors
Cons
Less widely recognised by general audiences compared with legacy TLDs such as .com
Premium names and pricing can be high depending on registrar and market demand
SEO advantage is tied to content quality and marketing rather than the extension alone
Registration Criteria
Registration of a .property domain is open to individuals and organisations without specific eligibility restrictions. Domain names must adhere to standard DNS syntax rules including allowable characters and length. Registrations operate on a first‑come, first‑served basis subject to availability.
Summary
.property is a generic top‑level domain introduced in the mid‑2010s under ICANN’s New gTLD Program and operated by Uniregistry. It is designed for property, real estate, housing, and related industry use. It provides a meaningful namespace that clearly identifies property‑centric web content and services. The domain is open for global registration and supports standard DNS services, allowing individuals and businesses to create relevant web presences.
| Domain | New Price | Renew | Transfer |
|---|---|---|---|
|
.property
|
USD
$100.2
1st year
|
USD
$100.2
For 1 year
|
USD $100.2 |
| TLD | Registration (USD $) | Renewal (USD $) | Transfer (USD $) | Privacy |
|---|---|---|---|---|
| .com | $10.46 | $10.46 | $10.46 | Free |
| .net | $11.11 | $11.11 | $11.11 | Free |
| .co | $26.00 | $26.00 | $26.00 | Free |
| .biz | $16.20 | $16.20 | $16.20 | Free |
| .online |
$2.00*
$27.70
|
$27.70 | $27.70 | Free |
| .org | $10.13 | $10.13 | $10.13 | Free |
| .io | $50.00 | $50.00 | $50.00 | Free |
| .co.uk | $5.55 | $5.55 | Free | NA |
| .info | $21.20 | $21.20 | $21.20 | Free |
| .us | $6.50 | $6.50 | $6.50 | NA |
| .store |
$3.00*
$42.20
|
$42.20 | $42.20 | Free |
| .site |
$2.00*
$27.70
|
$27.70 | $27.70 | Free |
| .website |
$2.00*
$20.20
|
$20.20 | $20.20 | Free |
| .tv | $25.00 | $25.00 | $25.00 | Free |
| .me | $17.37 | $17.37 | $17.37 | Free |
| .cc | $8.00 | $8.00 | $8.00 | Free |
| .xyz | $12.30 | $12.30 | $12.30 | Free |
| .mobi | $40.20 | $40.20 | $40.20 | Free |
| .name | $6.80 | $6.80 | $6.80 | Free |
| .it.com |
$4.50*
$25.20
|
$25.20 | $25.20 | Free |
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