History of the TLD

.protection is a generic top-level domain introduced as part of ICANN’s New gTLD Program in 2015. It was delegated into the Domain Name System root zone and became available for registration soon after. The registry operator responsible for managing .protection is XYZ.COM LLC.

Main Use and Industry Position

This TLD is primarily used by entities and individuals operating in security, safety, and protection sectors. Typical users include cybersecurity firms, risk management consultants, insurance providers, personal and property protection services, and other related organisations. The extension conveys trust and a focus on safety to visitors and potential clients.

Comparison to Other TLDs

Compared to legacy domains such as .com or .net, .protection is niche and industry-specific. While general-purpose TLDs serve broad markets, .protection targets organisations wanting to signal security in their branding. It is similar in purpose to other specialised TLDs like .security but focuses directly on protection services and assurance.

Pros and Cons of the TLD

Pros

• Immediately communicates focus on security and protection

• Supports DNSSEC and modern domain features

• Helps build trust and credibility for relevant services

Cons

• Higher registration and renewal costs than generic TLDs

• Niche use limits broad mainstream recognition

• May be perceived as overly specialised for general purposes
  
  

Registration Criteria

Registration for .protection is open with no formal restrictions on entity type or location. While intended for security-related uses, anyone can register a .protection domain name subject to standard domain registration rules.

Summary

.protection is a dedicated generic top-level domain designed for organisations, companies, and individuals in the protection and security fields. Delegated under ICANN’s new gTLD program in 2015, it offers an industry-focused branding option for websites that emphasise safety, trust, and security. While its use is niche and carries higher costs relative to common extensions, its clear positioning helps convey credibility in specialised markets.