History of the TLD

.racing is a generic top-level domain (gTLD) introduced as part of ICANN’s New gTLD Program. It was delegated to the DNS Root Zone in 2015 and has been active as a themed domain for racing and competitive sports-related content. The registry is managed by GRS Domains.

Main Use and Industry Position

.racing is designed for the global racing community. It is commonly used by motorsport teams, race organisers, racing events, timing platforms, fan communities, and businesses or individuals associated with competitive racing activities across automotive, horse, cycling, running, and other disciplines. The extension communicates speed, competition, and sporting focus directly in the domain name.

Comparison to Other TLDs

Compared to legacy gTLDs like .com or .net, .racing offers a niche, industry-specific branding opportunity that communicates relevance to racing audiences. Unlike sponsored TLDs, it has no restricted community requirement and is open for general registration. Compared with other thematic gTLDs such as .sport or .game, .racing is more narrowly focused on speed and competitive event contexts.

Pros and Cons of the TLD

Pros

• Clear thematic association with racing and competitive events

• Open registration for individuals and organisations

• Supports modern domain conventions and broad applicability

• Memorable and relevant for target audience segments

Cons

• Less universally recognized than legacy extensions such as .com

• The niche focus may be limiting for broader or unrelated projects

• Perception and SEO impact may vary by audience
  
  

Registration Criteria

.racing domains are available on a first‑come, first‑served basis to any individual or organisation. Standard syntax rules for generic TLDs apply, including permissible characters and length.

Summary

.racing is a gTLD created for the racing and competitive sports niche. Managed by GRS Domains, it offers a thematic namespace that helps entities align their online identity with racing activities. The extension is open to all registrants without specific eligibility restrictions and supports registration periods from 1 to 10 years. It appeals especially to racing organisations, fans, teams, and related businesses seeking a targeted digital presence.