History of the TLD
The .realty top-level domain (TLD) was delegated to the DNS Root Zone on 26 June 2015 as part of ICANN’s New gTLD Program and became active shortly thereafter. .realty was created to provide a dedicated namespace for the global real estate industry.
Main Use and Industry Position
The .realty TLD is positioned as an industry-specific generic TLD offering real estate professionals, property developers, brokers, agents, and real estate services a way to signal their market focus through their web address. It is unrestricted, meaning registrations are widely available with no exclusive eligibility requirements beyond standard domain criteria.
Comparison to Other TLDs
Compared to legacy TLDs such as .com and .net, .realty is niche-oriented toward real estate businesses, which can enhance relevance and branding for that sector. Against general real estate TLDs like .realestate, .realty communicates the realty market specifically but may have less broad keyword recognition than .realestate. Both serve industry visibility rather than general commercial purposes.
Pros and Cons of the TLD
Pros
Conveys clear real estate industry focus to audiences
Available to any individual or business without restriction
Can improve branding and memorability for property services
Cons
May have higher registration and renewal pricing at some registrars
Less broadly recognized than long-established TLDs like .com
Industry specificity may limit appeal outside real estate
Registration Criteria
Any individual, company, or organisation can register a .realty domain without special eligibility restrictions. Standard domain registration policies apply, with no requirement for industry credentials.
Summary
.realty is an active generic top-level domain introduced under ICANN’s New gTLD Program in 2015. It serves the real estate industry globally as a keyword-rich namespace that realtors, property professionals, developers, and related services can use to build an industry-focused online presence. It is unrestricted, broadly available, and offers a clear real estate signifier for domain branding.
| Domain | New Price | Renew | Transfer |
|---|---|---|---|
|
.realty
|
USD
$272.2
1st year
|
USD
$272.2
For 1 year
|
USD $272.2 |
| TLD | Registration (USD $) | Renewal (USD $) | Transfer (USD $) | Privacy |
|---|---|---|---|---|
| .com | $10.46 | $10.46 | $10.46 | Free |
| .net | $11.11 | $11.11 | $11.11 | Free |
| .co | $26.00 | $26.00 | $26.00 | Free |
| .biz | $16.20 | $16.20 | $16.20 | Free |
| .online |
$2.00*
$27.70
|
$27.70 | $27.70 | Free |
| .org | $10.13 | $10.13 | $10.13 | Free |
| .io | $50.00 | $50.00 | $50.00 | Free |
| .co.uk | $5.55 | $5.55 | Free | NA |
| .info | $21.20 | $21.20 | $21.20 | Free |
| .us | $6.50 | $6.50 | $6.50 | NA |
| .store |
$3.00*
$42.20
|
$42.20 | $42.20 | Free |
| .site |
$2.00*
$27.70
|
$27.70 | $27.70 | Free |
| .website |
$2.00*
$20.20
|
$20.20 | $20.20 | Free |
| .tv | $25.00 | $25.00 | $25.00 | Free |
| .me | $17.37 | $17.37 | $17.37 | Free |
| .cc | $8.00 | $8.00 | $8.00 | Free |
| .xyz | $12.30 | $12.30 | $12.30 | Free |
| .mobi | $40.20 | $40.20 | $40.20 | Free |
| .name | $6.80 | $6.80 | $6.80 | Free |
| .it.com |
$4.50*
$25.20
|
$25.20 | $25.20 | Free |
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