History of the TLD

.reise is a generic top-level domain (gTLD) introduced under ICANN’s New gTLD Program. The term “reise” means “journey” or “trip” in German. The TLD was created to serve travel and tourism related entities, particularly in German‑speaking markets. The original applicant was dotreise GmbH, and ICANN signed the registry agreement in 2014. The TLD was delegated to the DNS Root Zone in 2014. The registry rights were later acquired by Identity Digital.

Main Use and Industry Position

.reise is positioned as an industry-specific TLD for the travel and tourism sector, intended for businesses, organizations, and service providers that offer travel-related services or information. Typical users include tour operators, travel agencies, hospitality businesses, transport companies, destinations, and governmental tourism bodies. The TLD is notable for its keyword relevance in German-language markets and its role in signalling travel focus to users.

Comparison to Other TLDs

 Compared to broad general TLDs like .com or .net, .reise provides highly specific industry signalling tailored to travel and tourism. Compared to broader travel-oriented TLDs such as .travel or .voyage, .reise is more niche and culturally targeted to German speakers. This specificity can support brand relevance but may limit appeal outside travel markets.

Pros and Cons of the TLD

Pros

• Clear industry relevance for travel and tourism

• Keyword recognition for German-speaking audiences

• Helps establish sector-specific branding

Cons

• Limited recognition outside travel contexts

• Typically higher registration pricing than general TLDs

• May not broadly improve SEO outside target markets
  
  

Registration Criteria

 Registration is typically oriented to travel industry related entities and subject to eligibility checks to ensure domain use aligns with travel or tourism purposes. Some registrars may require evidence of affiliation and usage commitment. Registrants generally must activate and use the domain within a defined period following registration.

Summary

.reise is a travel-focused generic TLD derived from the German word for “travel”. It is operated under the Identity Digital umbrella and is targeted at tourism and travel related services. It offers industry specificity that supports branding within travel markets but has limited appeal for broader usage.