History of the TLD

.reisen is a generic top-level domain (gTLD) created under ICANN’s New gTLD Program. The term “reisen” means “travel” in German. The application was submitted by Donuts (New Cypress, LLC), and a registry agreement with ICANN was executed in 2014. The .reisen zone was delegated to the DNS Root Zone in 2014. Management of the TLD is under Binky Moon, LLC, associated with Identity Digital.

Main Use and Industry Position

.reisen is designed for travel and tourism-focused entities, including travel agencies, tour operators, travel bloggers, hospitality providers, and destination marketing organizations. The TLD communicates travel intent clearly, especially to German-speaking audiences, while remaining relevant for broader global travel entities.

Comparison to Other TLDs

Compared to general TLDs like .com or .net, .reisen provides niche specificity for travel brands, improving keyword relevance for consumers. Compared with other travel-related TLDs like .travel, .reisen is particularly relevant to German-language markets. Its specific branding supports sector identification but may limit appeal outside travel contexts.

Pros and Cons of the TLD

Pros

• Clear geographic and industry relevance for travel services

• Strong keyword recognition for German-speaking audiences

• Helps establish travel-sector branding and identity

Cons

• Limited recognition outside travel and German markets

• Registration costs may be higher than broad TLDs

• May not significantly boost SEO outside travel keywords
  
  

Registration Criteria

.reisen generally features an open registration policy with no strict geographic or community restrictions. It is available to commercial and non-commercial entities with interests in travel and related sectors. Registrars typically do not enforce rigorous industry usage checks at the point of registration.

Summary

.reisen is a travel-focused generic TLD delegated in 2014 and managed by Binky Moon, LLC under Identity Digital. It is targeted at the tourism and travel industry, particularly in German-speaking markets. Its niche positioning supports clear branding for travel-oriented digital presence.