History of the TLD

.show is a generic top-level domain introduced as part of ICANN’s new gTLD program and launched around 2015. It was created to provide entertainment and performance-related projects with a dedicated online space. The registry is operated by Identity Digital following its delegation into the DNS root zone.

Main Use and Industry Position

This extension is used by creators, performers, event organisers, production companies, broadcasters, and entertainment businesses that want to highlight shows, series, events, performances, or visual content. It helps visitors immediately understand the website’s focus on entertainment and presentation.

Comparison to Other TLDs

Compared with general TLDs like .com or .net, .show gives clear context that a site is focused on entertainment, performance, or presentation. It sits alongside other thematic TLDs like .media or .video, but with a specific emphasis on “shows,” making it more targeted than broad generic options. Legacy extensions remain more familiar to the general public but lack the instant thematic signal that .show provides.

Pros and Cons of the TLD

Pros

• Strong association with entertainment and performance content

• Helps with branding and user recognition

• Open registration with no special eligibility requirements

Cons

• Less familiar to general audiences than legacy extensions

• Niche focus may not suit broader business use

• Renewal and pricing may vary by registrar
  
  

Registration Criteria

There are no special requirements to register a .show domain beyond standard naming rules. It is available on a first-come, first-served basis for any individual or organisation.

Summary

.show is a specialised generic TLD focused on entertainment, performances, and visual content. It provides clear thematic branding for creators and businesses in media and events, with open availability under standard registry policies.