History of the TLD
.style is a generic top level domain that was delegated to the DNS root zone in 2015 as part of ICANN’s New gTLD Program. It was introduced to provide more expressive naming options beyond legacy extensions and became generally available to the public in mid‑2015. The registry is operated by Binky Moon, LLC under the Identity Digital umbrella.
Main Use and Industry Position
.style is positioned as a flexible and creative TLD aimed at fashion, design, lifestyle, creative professionals and personal brands that want to signal a focus on style, trends and aesthetics. It is used by individuals and organisations across industries seeking a memorable and thematic name. It is not limited to specific sectors and is open for general use.
Comparison to Other TLDs
Compared to classic extensions like .com or .net, .style offers a more thematic branding opportunity. It is broader than highly specialised TLDs but still conveys a specific tone that can benefit fashion, design and lifestyle projects. It sits in the category of expressive generic gTLDs that help differentiate websites based on purpose or industry vibe, rather than geographic or business type.
Pros and Cons of the TLD
Pros
Signals creativity, fashion and design focus in the domain name
Broad appeal across lifestyle and personal branding projects
Open registration with no special eligibility requirements
Cons
Not as universally recognised as legacy extensions
Descriptive theme may not fit all types of businesses
Popular names may carry premium pricing
Registration Criteria
Registration of .style domains is open to individuals and organisations worldwide on a first‑come, first‑served basis. There are no geographic or sector specific restrictions. Standard domain rules such as allowed characters and length limits apply.
Summary
.style is a generic top level domain introduced in 2015 and managed by Binky Moon, LLC under Identity Digital. It is suited to websites focused on fashion, design, lifestyle, creative projects and personal branding. The TLD is open for general registration, flexible in use and helps convey thematic identity online, though it is less recognised than traditional TLDs.
| Domain | New Price | Renew | Transfer |
|---|---|---|---|
|
.style
|
USD
$30.2
1st year
|
USD
$30.2
For 1 year
|
USD $30.2 |
| TLD | Registration (USD $) | Renewal (USD $) | Transfer (USD $) | Privacy |
|---|---|---|---|---|
| .com | $10.46 | $10.46 | $10.46 | Free |
| .net | $11.11 | $11.11 | $11.11 | Free |
| .co | $26.00 | $26.00 | $26.00 | Free |
| .biz | $16.20 | $16.20 | $16.20 | Free |
| .online |
$2.00*
$27.70
|
$27.70 | $27.70 | Free |
| .org | $10.13 | $10.13 | $10.13 | Free |
| .io | $50.00 | $50.00 | $50.00 | Free |
| .co.uk | $5.55 | $5.55 | Free | NA |
| .info | $21.20 | $21.20 | $21.20 | Free |
| .us | $6.50 | $6.50 | $6.50 | NA |
| .store |
$3.00*
$42.20
|
$42.20 | $42.20 | Free |
| .site |
$2.00*
$27.70
|
$27.70 | $27.70 | Free |
| .website |
$2.00*
$20.20
|
$20.20 | $20.20 | Free |
| .tv | $25.00 | $25.00 | $25.00 | Free |
| .me | $17.37 | $17.37 | $17.37 | Free |
| .cc | $8.00 | $8.00 | $8.00 | Free |
| .xyz | $12.30 | $12.30 | $12.30 | Free |
| .mobi | $40.20 | $40.20 | $40.20 | Free |
| .name | $6.80 | $6.80 | $6.80 | Free |
| .it.com |
$4.50*
$25.20
|
$25.20 | $25.20 | Free |
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