History of the TLD

.supply is a generic top-level domain created under ICANN’s new gTLD program to serve businesses and organisations involved in supply chain, distribution, manufacturing and logistics. It was delegated into the DNS root zone in early 2014 and entered general availability later that year. The registry operator is Identity Digital Limited.

Main Use and Industry Position

.supply is intended for companies, distributors, wholesalers and service providers that focus on supplying goods or services. It gives an immediate industry-related context to a domain name, helping signal the website’s purpose to visitors and search engines. It supports open registration worldwide and is positioned as a descriptive alternative to generic extensions like .com or .biz for supply-centric brands.

Comparison to Other TLDs

Compared with legacy extensions like .com, .net or .biz, .supply offers industry specificity that can enhance brand relevance for supply chain and logistics sectors. Unlike country-based TLDs, .supply is global with no residency or business type restrictions. It is similar to other niche gTLDs such as .store or .trade in that it focuses on a particular market segment.

Pros and Cons of the TLD

Pros

• Clearly describes supply-related businesses and content

• Open registration available to anyone worldwide

• Still broad availability for concise names
  
  

Cons

• Less recognised than legacy extensions like .com

• May cost more at retail than generic TLDs depending on provider

• SEO impact tied to branding and use case, not inherent ranking advantage
  
  

Registration Criteria

Anyone can register a .supply domain as long as the name meets standard syntax rules. There are no industry credentials, residency or specific use requirements. .supply supports letters, numbers and hyphens within standard DNS rules and typically supports IDNs.

Summary

.supply is a specialised generic top-level domain designed for businesses and organisations dealing with supply, logistics and distribution. Active since 2014 under an open registration model, it signals industry focus and remains relatively under-registered compared to legacy extensions, making it a valuable choice for supply-centric brands seeking memorable domain names.