History of the TLD

.support is a generic top-level domain created under ICANN’s new gTLD program to provide a clear namespace for support, customer service and help-related web content. It was delegated into the DNS root zone in late 2013 and became publicly available in 2014. The registry operator is Donuts Inc operating under Identity Digital Limited.

Main Use and Industry Position

.support is used by businesses, organisations, software services and individuals that provide help, technical assistance, customer support or informational resources. It signals to users that a website is dedicated to support content and is commonly used for support portals, knowledge bases, FAQs and help centres separate from a company’s main site.

Comparison to Other TLDs

Compared with legacy extensions like .com or .net, .support offers descriptive clarity for support-centric sites which can improve usability and brand signalling. It differs from broader TLDs such as .help by emphasising the support function rather than general assistance. It has no geographic restrictions and remains open for global registrants.

Pros and Cons of the TLD

Pros

• Instantly communicates support or service focus

• Open registration for individuals and organisations

• Can improve navigation and user trust for help resources

Cons

• Less universal recognition than .com or long-established extensions

• Brand impact depends on content quality rather than extension alone

• Standardised pricing can be higher than common TLDs
  
  

Registration Criteria

Anyone worldwide can register a .support domain as long as it meets standard domain syntax conventions. There are no special business, location or use requirements. .support domains allow letters, numbers and hyphens within normal DNS rules and typically support IDNs.

Summary

.support is a dedicated generic top-level domain designed for support, help and assistance services online. It has been active since 2014 with open registration and is frequently used to create dedicated support portals, help centres and customer service sites. Because it clearly communicates intent it is useful for businesses and organisations seeking a domain that signals helpful, service-oriented content.