History of the TLD
The .toys top level domain was launched as part of the expansion of generic top level domains to create more descriptive and industry specific naming options. It was introduced to serve businesses and organizations connected to toys games and play related products. Since launch it has been positioned as a clear and intuitive namespace for the global toy market.
Main Use and Industry Position
The .toys TLD is primarily used by toy manufacturers retailers distributors designers and related service providers. It is also adopted by ecommerce platforms product review sites and brand focused marketing campaigns. Within the toy and games industry it provides immediate relevance and clarity for users searching for toy related content online.
Comparison to Other TLDs
Compared to broader TLDs such as .com or .net the .toys extension offers stronger semantic meaning for toy related websites. It competes with other retail focused TLDs like .shop or .store but differentiates itself by being industry specific. This specialization helps brands communicate purpose more directly while reducing competition for desirable domain names.
Pros and Cons of the TLD
Pros
Strong industry relevance for toy and game related businesses
Clear and memorable branding opportunity
Improved name availability compared to legacy TLDs
Cons
Limited appeal outside the toy and play industry
Less consumer familiarity compared to .com
May not suit companies planning to diversify beyond toys
Registration Criteria
The .toys TLD is open for registration to the general public. There are no specific industry credentials or documentation required to register a domain under this extension.
Summary
The .toys TLD provides a focused and descriptive domain option for businesses and organizations operating in the toy and play sector. It supports clear branding and industry alignment while offering more naming flexibility than traditional extensions. It is best suited for entities whose core identity is closely tied to toys and related products.
| Domain | New Price | Renew | Transfer |
|---|---|---|---|
|
.toys
|
USD
$50.2
1st year
|
USD
$50.2
For 1 year
|
USD $50.2 |
| TLD | Registration (USD $) | Renewal (USD $) | Transfer (USD $) | Privacy |
|---|---|---|---|---|
| .com | $10.46 | $10.46 | $10.46 | Free |
| .net | $11.11 | $11.11 | $11.11 | Free |
| .co | $26.00 | $26.00 | $26.00 | Free |
| .biz | $16.20 | $16.20 | $16.20 | Free |
| .online |
$2.00*
$27.70
|
$27.70 | $27.70 | Free |
| .org | $10.13 | $10.13 | $10.13 | Free |
| .io | $50.00 | $50.00 | $50.00 | Free |
| .co.uk | $5.55 | $5.55 | Free | NA |
| .info | $21.20 | $21.20 | $21.20 | Free |
| .us | $6.50 | $6.50 | $6.50 | NA |
| .store |
$3.00*
$42.20
|
$42.20 | $42.20 | Free |
| .site |
$2.00*
$27.70
|
$27.70 | $27.70 | Free |
| .website |
$2.00*
$20.20
|
$20.20 | $20.20 | Free |
| .tv | $25.00 | $25.00 | $25.00 | Free |
| .me | $17.37 | $17.37 | $17.37 | Free |
| .cc | $8.00 | $8.00 | $8.00 | Free |
| .xyz | $12.30 | $12.30 | $12.30 | Free |
| .mobi | $40.20 | $40.20 | $40.20 | Free |
| .name | $6.80 | $6.80 | $6.80 | Free |
| .it.com |
$4.50*
$25.20
|
$25.20 | $25.20 | Free |
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