History of the TLD

The .vacations top level domain was introduced as part of ICANN’s expanded generic TLD program in the mid 2010s. It was created to support the travel, leisure, and tourism market by offering a descriptive domain specifically aligned with vacation planning and holiday experiences.

Main Use and Industry Position

The .vacations TLD is commonly used by travel agencies, tour operators, booking platforms, hospitality providers, destination marketers, and travel content publishers. It occupies a clear niche within the travel and leisure industry by directly signaling vacation related intent to users.

Comparison to Other TLDs

Compared to general purpose TLDs such as .com, .vacations offers stronger contextual relevance for travel focused websites. When compared to other travel related TLDs, it emphasizes leisure and holiday planning rather than transportation or industry specific services.

Pros and Cons of the TLD

Pros

• Highly descriptive for vacation and leisure content

• Strong branding alignment for travel focused businesses

• Clear intent signaling to users and search audiences

Cons

• Limited relevance outside the travel and leisure sector

• Lower recognition than legacy TLDs

• Longer extension compared to shorter alternatives
  
  

Registration Criteria

The .vacations TLD is open for registration to the general public with no geographic or professional restrictions. Domains are registered on a first come basis and may be used for commercial or informational purposes.

Summary

The .vacations TLD provides a focused and descriptive option for businesses and organizations involved in travel and leisure. It enhances clarity, supports branding, and is well suited for vacation planning and destination related content.