History of the TLD

The .video domain is a generic top-level domain (gTLD) created through ICANN’s New gTLD Program. It was delegated into the DNS root in 2014 and is intended for websites related to video content, including media companies, filmmakers, streaming platforms, and personal video projects. The registry is operated by Rightside Registry, now part of Donuts Inc.

Main Use and Industry Position

.video is primarily used by content creators, media producers, and businesses involved in video production, distribution, and streaming. It provides a clear and relevant namespace for video-related websites, helping brands convey their focus immediately to users.

Comparison to Other TLDs

Compared to generic extensions like .com or .net, .video offers a highly targeted industry-specific identity. Unlike broad gTLDs, it immediately communicates the content type or business focus. While it is less widely recognized than legacy TLDs, it can provide branding advantages for media and entertainment ventures.

Pros and Cons of the TLD

Pros

• Clear relevance for video and media industries

• Enhances brand recognition and industry positioning

• Open registration with support for modern DNS features

Cons

• Lower global recognition than established TLDs like .com

• Niche focus may limit use for unrelated projects

• Some users may be unfamiliar with the extension

Registration Criteria

.video domains are available for registration by any individual or organisation worldwide. There are no specific restrictions beyond standard naming policies and character rules.

Summary

The .video gTLD is designed for websites and businesses related to video content. Introduced in 2014 and managed by Donuts Inc, it allows open registration and provides a dedicated namespace for media and entertainment brands seeking clear industry-specific identity.