History of the TLD

The .vision domain is a generic top-level domain (gTLD) introduced through ICANN’s New gTLD Program and delegated in 2014. It is intended for businesses, organizations, and individuals seeking a forward-looking, innovative, or creative online presence. The registry is operated by Donuts Inc.

Main Use and Industry Position

.vision is primarily used by companies, startups, nonprofits, and personal brands that want to highlight innovation, strategic goals, or creative focus. It is popular among technology firms, design agencies, thought leaders, and vision-driven organizations.

Comparison to Other TLDs

Compared with generic TLDs like .com or .net, .vision provides a concept-driven, aspirational identity. Unlike broad gTLDs, it communicates purpose and creativity, helping brands differentiate themselves. While less recognized than traditional extensions, it offers strong branding potential for forward-thinking projects.

Pros and Cons of the TLD

Pros

• Supports branding and messaging around innovation or vision

• Distinctive and memorable for personal and corporate use

• Open registration with modern DNS support

Cons

• Lower global recognition compared to .com or .org

• Concept-focused nature may not suit general-purpose sites

• Niche appeal may limit broader market adoption

Registration Criteria

.vision domains are available for registration by any individual or organization worldwide. There are no specific eligibility restrictions beyond standard naming rules.

Summary

The .vision gTLD provides a forward-looking, concept-driven namespace for brands, organizations, and individuals who want to communicate creativity, strategic focus, or innovation. Introduced in 2014 and managed by Donuts Inc, it allows open registration and offers a distinctive branding opportunity for vision-oriented projects.